Built for how food & beverage brands are actually discovered
From daily routines to trusted recommendations, show up where people decide what becomes part of their everyday life.
.webp)
Designed for real food & beverage retail challenges
Flexible use cases that support food and beverage brands at every stage of retail growth.
Launch New Products & Flavors
Drive awareness and trial for new SKUs through everyday creators sharing first impressions, taste moments, and in-store finds.
Increase Trial & Repeat Purchase
Activate creators to purchase, experience, and talk about your product—fueling word-of-mouth that turns curiosity into loyalty.
Stand Out in Crowded Categories
Build consistent, authentic presence across local markets to stay top of mind in competitive aisles like snacks, beverages, and frozen.
Food and Beverage Brands Win When:
Shoppers see food and beverage products used in real, relatable routines, from weeknight dinners to on the go refreshment
Trust, familiarity, and utility turn a first taste into a repeat trip down the same aisle
Local availability, knowing it's actually on shelf nearby, shapes what ends up in the cart, especially while distribution is still rolling out region by region
Hummingbirds helps brands show up naturally in all three.
Winning shelf space is only the start.
Retailers hold food and beverage brands to real velocity numbers, and once you're in, in-store demos and samples alone won't get you there at the scale a major chain requires.
Hummingbirds builds the always-on presence that keeps product moving off the shelf long after the first trial, in every store, not just the ones you can staff.
Dig deeper into how food and beverage brands win at the shelf
Download our free guides to see how everyday creators help food and beverage brands turn real retail moments into demand.
See food and beverage brands in real retail moments
Browse authentic content from everyday creators sharing real food and beverage moments in the stores and cities that matter.
"We're actually seeing product move off the shelf, and that's exactly the kind of proof our retail buyers want to see. The Offers program gives us the chance to meet consumers right where they already spend their time, on social media, and turn that attention into real trial."
Savannah Sambrano
Associate Brand Manager, Milton's
"Our sales team and retail partners kept asking the same thing: what are we actually doing to support them? Hummingbirds was the first partner that let us actually answer that, retailer by retailer."
Halee Sanchez
Sr. Social Media Manager, OLLY
"Hummingbirds is something we can bring straight into a buyer meeting and watch people who have never worked in marketing lean in and ask what it is. That is not something we get from any other part of our marketing mix.”
Katelyn Weaver
Marketing and Sales Specialist, Yes! Apples
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
.png)
