How creator-powered retail activations work
Hummingbirds connects brands with everyday creators to drive discovery, trial, and visibility where purchase decisions actually happen — at the shelf, in local communities, and on social.
Talk to our teamWhat Hummingbirds does at a glance
Retail-First
Everyday Creators & Shoppers
Built For Scale
One platform, one dashboard, one story — from awareness to conversion.
Run creator campaigns for awareness and UGC, and layer on Offers to drive verified in-store trial. No separate coupon vendor or bolted-on attribution tool.
How it works
The go-to platform built for creator retail activations and the verified purchases that follow
Build your retailer campaign
Launch a targeted activation for hummingbirds to discover, review, and opt into — based on your goals, retailers, and markets.
- Define retailers, cities, timing, and deliverables
- Align on goals: awareness, trial, or content
- Layer on Offers to tie your campaign directly to verified in-store purchases
Choose your creators
Handpick hyperlocal creators in your key markets — or let our team match you with the right fit based on your campaign needs.
- Real shoppers, real locations
- Opt-in creators who genuinely want to participate
Add Offers — and close the loop
Create Offers tied to specific products in your creator campaigns. Those shareable Offers allow creators to share and earn when their network tries the product and uploads their receipt.
- Every purchase is verified. No estimates, no projected lift.
- See redemption data and velocity signals in the same dashboard as your creator campaigns.
- See the velocity data your team needs to continue investing in word-of-mouth.
Track results & reuse content
Review performance, then repurpose high-quality UGC across your digital, paid, and retail channels.
- Clear usage rights
- Content ready to scale
Not influencer marketing — and that’s the point
Hummingbirds are everyday people sharing real experiences at retail, and now, they're driving verified velocity at the shelf.
Influencers
Polished broadcast reach
Global/niche audience
Feels like ads
Stops at the post
Guestimated retail activity
Hummingbirds
Real-life recommendations
Hyperlocal influence
Feels like word of mouth
Continues through verified purchase
Attributable retail velocity
Where the impact happens
Hummingbirds campaigns amplifies the full purchase journey.
On social, when they share real experiences
At the shelf, when creators shop and discover
In your data, when Offers verify where discovery drove purchase
Each activation creates a feedback loop between retail and digital, driving awareness, trial, and the velocity data your team needs to keep investing confidently in word-of-mouth.
Built for real
retail moments
Launch New Products & Flavors
Drive in-store trial
Create authentic content at scale
Built for real retail moments
Trusted by brands driving discovery and velocity at Target, Walmart, Whole Foods, Costco, Sprouts, and more.
Ready to see if
Hummingbirds is right for you?
Let’s talk it through—no pressure attached.
We’ll cover your retailers, your goals, and whether Hummingbirds makes sense for you.
We’ll map next steps. If not, you’ll still walk away with clarity.
