Pet brands

Built for pet-parent trust

Show up where pet parents look for proof: real homes, real reactions, and the shelf where they make the final call.

Designed for real pet retail challenges

Flexible use cases that support pet brands at every stage of retail growth.

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Launch With Built-In Trust

New SKUs and recipes get in front of real pet parents first, with reactions and first-bowl moments that earn attention before a shopper ever reaches the aisle.

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Earn the Switch

Pet parents rarely change brands on a whim. Activate creators to show real results over time, real ingredient transparency, and real repeat purchases that make switching feel safe.

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Stand Out Where It's Crowded

Build a steady, authentic presence across kibble, treats, and wet food so your brand stays top of mind, whether pet parents are comparing at Chewy, Petco, or the pet aisle at Walmart.

Pet Brands Win When:

Real pet parents show the product working in their own home, not a studio

Ingredient transparency and real results turn a curious look into a switched brand

Availability at the retailers pet parents already trust, like Petco, PetSmart, Chewy, and Walmart, seals the decision

Hummingbirds helps pet brands show up naturally in all three.

Woman in a pet food aisle holding Portland Pet Food Company pouches.

Dig deeper into how pet brands win at the shelf

Download our free guide to see how everyday creators help pet brands turn real retail moments into demand, with campaigns from The Honest Kitchen, Rare Breed and more.

Used by leading CPG brands

"Hummingbirds is something we can bring straight into a buyer meeting and watch people who have never worked in marketing lean in and ask what it is. That is not something we get from any other part of our marketing mix.”

Katelyn Weaver

Marketing and Sales Specialist, Yes! Apples

"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."

Heidi Mika

Director of Influencer Marketing, Banza

"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."

Anna Valenti

Director of Brand Partnerships & Culture, Slate Milk

"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."

“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”

“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”

“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Adrienne Dora

Sr. Social Media Associate, MUSH