Built for beauty discovery
From first swatches to trusted recommendations, show up
where shoppers decide what makes it into their routine.
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Designed for real beauty retail challenges
Flexible use cases that support beauty brands at every stage of retail growth, from launch to loyalty.
Made to Match
Reach the specific shopper your product is made for, whether that's a curl pattern, skin tone, or skin concern, through creators who show real routines instead of generic try-ons.
Proof Beyond the Claim
When a bird buys your product through an Offer, they submit their receipt to verify it. Real usage and real purchases give shoppers, and your team, trust that goes further than a polished campaign.
From Feed to Shelf
Creator content doesn't stop at the post. It follows the shopper to Sephora, Ulta, Target, and wherever else they buy, so discovery turns into a verified sale.
Beauty Brands Win When:
Shoppers see the product used by people whose skin, hair, or concern actually matches theirs
Real routines are backed by real proof: ingredients, results, and reviews shoppers trust before they buy
Creator content connects to verified in-store purchases at Sephora, Ulta, and beyond
Hummingbirds helps beauty brands show up naturally in all three.
Dig deeper into how beauty brands win at the shelf
Download our free guide to see how everyday creators help beauty brands turn real retail moments into demand, with campaigns from Buxom, Provence Beauty, and more.
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
"Hummingbirds is something we can bring straight into a buyer meeting and watch people who have never worked in marketing lean in and ask what it is. That is not something we get from any other part of our marketing mix.”
Katelyn Weaver
Marketing and Sales Specialist, Yes! Apples
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”
“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”
“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
