Beauty brands

Built for real beauty discovery

From first swatches to trusted recommendations, show up
where shoppers decide what makes it into their routine.

Used by leading CPG brands

From first try-ons to repeat purchases, our platform drives the awareness and credibility beauty brands need to stand out on crowded shelves.

Beauty decisions are personal and in-the-moment. Shoppers want to see real people using products, trust familiar faces and routines, and know something is available where they shop. Brands that win at retail show up naturally before, during, and after trial.

Beauty Brands Win When:

Shoppers see products in real, relatable routines

Trust, familiarity, and visible results drive repeat purchase

Local availability influences what ends up in the basket

Hummingbirds helps beauty brands show up naturally in all three.

Dig deeper into how beauty brands win at the shelf

Download our free guide to see how everyday creators help beauty brands turn real retail moments into demand, with campaigns from Buxom, Provence Beauty, and more.

Designed for real beauty retail challenges

Flexible use cases that support food brands at every stage of retail growth.

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Launch New Products & Shades

Drive awareness and trial for new SKUs through everyday creators sharing first impressions, routines, swatches, and in-store finds.

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Increase Trial & Repeat Purchase

Activate creators to purchase, experience, and talk about your product—fueling word-of-mouth that turns curiosity into loyalty.

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Stand Out in Crowded Categories

Build a consistent, authentic presence across local markets to stay top of mind in competitive aisles like skincare, makeup, and haircare.

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Mush Logo

Adrienne Dora

Sr. Social Media Associate, MUSH