Beauty brands

Built for real beauty discovery

From first swatches to trusted recommendations, show up
where shoppers decide what makes it into their routine.

Used by leading CPG brands

From first try-ons to repeat purchases, our platform drives the awareness and credibility beauty brands need to stand out on crowded shelves.

Beauty decisions are personal and in-the-moment. Shoppers want to see real people using products, trust familiar faces and routines, and know something is available where they shop. Brands that win at retail show up naturally before, during, and after trial.

Beauty Brands Win When:

Shoppers see products in real, relatable routines

Trust, familiarity, and visible results drive repeat purchase

Creator content connects to verified in-store sales

Hummingbirds helps beauty brands show up naturally in all three.

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Dig deeper into how beauty brands win at the shelf

Download our free guide to see how everyday creators help beauty brands turn real retail moments into demand, with campaigns from Buxom, Provence Beauty, and more.

Designed for real beauty retail challenges

Flexible use cases that support food brands at every stage of retail growth.

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Word of Mouth, By Design

A community of 50,000+ shoppers discovers your product, tries it at the retailers they already shop, and tells the people who trust their taste.

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Every Try, Verified

When a bird buys your product, they submit their receipt. You see real redemptions.

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The Loop That Keeps Going

When they love it, they share it. When their friends buy it, you see that too. One platform. One dashboard.

"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."

Heidi Mika

Director of Influencer Marketing, Banza

"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."

Anna Valenti

Director of Brand Partnerships & Culture, Slate Milk

"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."

“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”

“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”

“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”

“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”

Adrienne Dora

Sr. Social Media Associate, MUSH