Built for beauty discovery
From first swatches to trusted recommendations, show up
where shoppers decide what makes it into their routine.
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Designed for real beauty retail challenges
Flexible use cases that support beauty brands at every stage of retail growth, from launch to loyalty.
Made to Match
Reach the specific shopper your product is made for, whether that's a curl pattern, skin tone, or skin concern, through creators who show real routines instead of generic try-ons.
Proof Beyond the Claim
When a bird buys your product through an Offer, they submit their receipt to verify it. Real usage and real purchases give shoppers, and your team, trust that goes further than a polished campaign.
From Feed to Shelf
Creator content doesn't stop at the post. It follows the shopper to Sephora, Ulta, Target, and wherever else they buy, so discovery turns into a verified sale.
Beauty Brands Win When:
Shoppers see the product used by people whose skin, hair, or concern actually matches theirs
Real routines are backed by real proof: ingredients, results, and reviews shoppers trust before they buy
Creator content connects to verified in-store purchases at Sephora, Ulta, and beyond
Hummingbirds helps beauty brands show up naturally in all three.
Dig deeper into how beauty brands win at the shelf
Download our free guide to see how everyday creators help beauty brands turn real retail moments into demand, with campaigns from Buxom, Provence Beauty, and more.
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
"We're actually seeing product move off the shelf, and that's exactly the kind of proof our retail buyers want to see. The Offers program gives us the chance to meet consumers right where they already spend their time, on social media, and turn that attention into real trial."
Savannah Sambrano
Associate Brand Manager, Milton's
"Our sales team and retail partners kept asking the same thing: what are we actually doing to support them? Hummingbirds was the first partner that let us actually answer that, retailer by retailer."
Halee Sanchez
Sr. Social Media Manager, OLLY
"Hummingbirds is something we can bring straight into a buyer meeting and watch people who have never worked in marketing lean in and ask what it is. Buyers get genuinely curious, and it shows them exactly how much marketing support is behind our products in their stores. That is not something we get from any other part of our marketing mix."
Katelyn Weaver
Marketing and Sales Specialist, Yes! Apples
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
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