Function of Beauty
🌟🌀 Defined, Bouncy, Happy Curls – Powered By Function of Beauty
Function of Beauty has partnered with Hummingbirds across various campaigns to showcase their hair care designed around different hair types and needs. From full wash day routines with their Curly Hair Regimen to thoughtful, vegan, and sulfate-free formulations built for straight, wavy, and curly textures, creators have generated authentic UGC highlighting how Function of Beauty helps people build routines that work with their natural hair, delivering healthy-looking results and real definition.
creators activated
pieces of licensed UGC
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From URL to IRL
Hummingbirds is a full service creator platform built for retail-ready F&B Brands.
Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.
Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.
Drive retail momentum without draining your team’s bandwidth
