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Ritual

Ritual partnered with Hummingbirds to celebrate the nationwide Walmart expansion of its Essential For Women Multivitamin. The campaign captured the in-store discovery moment, from spotting Ritual on shelves to adding it to cart, showcasing how the clean, clinically-backed, and traceably sourced multivitamin fits seamlessly into everyday routines, from morning habits to gym bag essentials.

May 2026
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Ritual
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77 Cities

🌿💊 Your Daily Ritual, Now In Walmart – Wellness Just Got Easier 🛒💚

Ritual has partnered with Hummingbirds across various campaigns to showcase their clean, science-backed multivitamins at retailers like Walmart. From nationwide expansion discovery moments to their Made Traceable® sourcing and skeptic-approved transparency, everyday creators have shared authentic, real-life routines that showcase how Ritual delivers clean ingredients without unnecessary fillers, building lasting connections with wellness-minded shoppers nationwide.

50

creators activated

90

pieces of licensed UGC

3,033

engagements

98,004

reel views

54.9

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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