partners
The essential retail performance partner for hundreds of CPG brands across food, beverage, beauty, pet & everyday goods
Join our Hummingbirds Partner Program to get insider access to the latest trends in retail plus conferences we’re attending or events we’re hosting - all while earning for qualified referrals that our team turns into a customer.
Why partners love working with us
Insider Access
Early intel on new markets and product features + invites to key events we host.
Co-Marketing Opportunities
Grow alongside Hummingbirds with joint marketing campaigns or by co-sponsoring events.
Partner Visibility
Opportunities to be spotlighted in our marketing efforts like Cart Culture, email promos + Partner shoutouts.
Why brands love Hummingbirds
Local Retail Activations
- Drive shelf-level awareness in the retailers that matter most
- Tap harder to reach circles of influence in key cities across the US
- From landing on shelf to ongoing awareness and education - we’ve got you covered
UGC from Real People
- Everyday creators sharing their new favorite finds
- Authentic content from local community voices
- Rights-ready content to repurpose across your digital footprint in perpetuity
Fully-Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting on your behalf
- All-in-one campaign brief creation, creator selection, content repository, campaign analytics, and community access
- Built for lean marketing teams who need a partner, not just content
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
Which CPG brands are a fit?
Hummingbirds serves food, beverage, beauty, pet and everyday goods brands in retail settings, coast to coast.
Retail criteria:
- Brands launching nationally into Target, Walmart, Whole Foods, Kroger, Costco, Sprouts, or Ulta/Sephora
Brand goals:
- Seeking to increase brand awareness — especially with female consumers and/or millennial moms
- Looking to capture retailer specific UGC + creator activation nationwide
Strong bird communities.
Proven retail activation.
For new launches or growing shelf presence, our creators bring brands to life in the cities and retailers that matter most. This is how leading brands build momentum across national retail.
Explore the markets where birds are most active and the retailers we consistently partner with to drive real-world visibility.
Target
Sprouts
Ulta
Walmart
Costco
Whole Foods
H-E-B
Hummingbirds partners with CPG industry experts — you’ll be in good company
PR + Marketing Agencies
Fractional CMOs
Investors
Sales Agencies + Brokers
Kind words from our partners
We love partnering with Hummingbirds because they offer CPG brands a much-needed service at a very high level of quality. Their team is made up of kind, authentic, smart people, who consistently bring results and good vibes. We love co-hosting events with them because they care about the success of CPG brands just as much as we do so there's great alignment there. Hummingbirds are not just a great partner, they are true friends of Team Glimpse.
Matt Holden
Head of Partnerships, Glimpse
At The Y Collective, we have a lot of tools in our arsenal as a full-service social media agency — but Hummingbirds fills a role nothing else quite can. When a client needs to build momentum with a specific retailer or drive authentic, local awareness in a target market, they're our first call. It's a natural complement to our work, not an overlap. We love having them in our corner.
Jessyca Dewey
Founder, Y Collective