From URL to IRL
Hummingbirds is a full service creator platform built for retail-ready F&B Brands.
Activate grocery & retail-ready creators coast to cost in 70+ cities for launches, resets or seasonal campaigns.
Drive measured retail velocity with attributable in store offers.
Drive attributable momentum while unlocking your team’s bandwidth
Why brands love hummingbirds
Campaigns -> Awareness
- Tap circles of influence from everyday creators in cities across the US.
- Drive shelf-level awareness in the retailers that matter most
- Get rights ready content (UGC) to repurpose across your digital footprint in perpetuity
Offers -> Sales Velocity
- Shoppers discover your Offers, try products at their regular retailers, and upload their receipt
- Every purchase is verified giving you real velocity data, not estimates
- See redemptions and UGC performance in one dashboard. One platform, one story
Fully Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting
- One platform from awareness to conversion: campaign creation, creator selection, offers + redemption management, and campaign analytics
- Built for lean marketing teams who need a partner, not just a platform
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Verified in-store purchase data | ||||
| Content & conversion in one dashboard | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
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Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and shoppers in dense retail environments.
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”
“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”
“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
