from the aisle to the algorithm, get seen where it counts.
Hummingbirds is the only platform built for creator-powered retail activations at scale. We help CPG brands:
activate creators in the exact retailers + cities that matter.
generate authentic, brand-right UGC ready to scale.
drive momentum without draining your team’s bandwidth.
Book a call today and see how everyday creators can fuel your next big retail moment.
trusted by some of your favorite brands
How it works
the go-to platform built for creator retail activations
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Build your retailer campaign
Launch a targeted activation for hummingbirds to discover, review, and opt into.
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Choose your creators
Handpick hyperlocal creators in the cities that matter most to your retail strategy.
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Track results & reuse content
Review performance, then repurpose high-quality UGC across your digital channels.
why brands choose our everyday creators
01
retail visibility
Activate creators (aka hummingbirds) in the retailers and cities you care about—building real momentum right at the shelf.
02
real content, ready to use
Skip the overproduced shoots. Get authentic, brand-right content that’s made to reuse across your channels.
03
low lift, high impact
Your lean team deserves a break. We make it easy to scale content without stealing time or resources.
meet the birds
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![Kansas City Bird]()
Michaela from Kansas City
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![Houston Hummingbird]()
Nadia from Houston
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![Atlanta Hummingbird]()
Lo from Atlanta
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![Austin Hummingbirds]()
Bay from Austin
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![Chicago Hummingbirds]()
Juan from Chicago
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![Milwaukee Hummingbirds]()
Lindsey from Milwaukee
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![Nashville Hummingbirds]()
Brooklynn from Nashville
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![Des Moines Hummingbirds]()
Jacque from Des Moines
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![Chicago Hummingbirds]()
Brittany from Chicago
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![Detroit Hummingbirds]()
Alyssa from Detroit
are hummingbirds
influencers? not exactly.
Hummingbirds are everyday creators—trusted voices with real community influence. They amplify brand stories, connect with niche audiences, and turn genuine community influence into measurable impact.
| Influencers | hummingbirds |
|---|---|
| Polished broadcast reach | Peer-to-peer trust |
| Global/niche audience | Hyperlocal following |
| Create stylized content | Share real recs IRL |
| Paid campaigns | Get perks, not payment |
| Influencing is their job | Not full-time creators |
| Feels like ads | Feels like recommendations |
PLACE-BASED IMPACT
authentic voices in the cities your products show up IRL
For new product launches or growing presence in key retailers, our hyperlocal creators bring your brand to life in the cities that matter most.
meet our customers
what customers are saying
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“Because Hummingbirds is hyperlocal, we’re finally able to support our retail partners in ways traditional influencer campaigns can’t. And yes—we’ve seen a lift in-store. That’s why we keep coming back. Everyone says, ‘Thank God we have Hummingbirds.’ It’s just so easy—so comfortable—for us to hop into. Our campaign lead is always on it, bringing creative ideas without us having to ask. That level of energy and care is a huge differentiator. The quality of content has been incredible. We’re seeing fully ad-ready assets from nano creators—something I couldn’t say five years ago. What used to be unusable is now showing up in our organic pipeline and genuinely helping us scale.”
MADDIE HOWELL,
PARTNERSHIPS MANAGER,
THE HONEST KITCHEN -
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“Hummingbirds makes it so easy to execute authentic, localized influencer marketing. When I'm typically up against months-long lead times for other tactics, Hummingbirds allows our marketing mix to stay fluid and relevant. In a matter of a couple days, Hummingbirds takes us from concept to content that directly reaches key audiences in key markets. Not only does this help us build brand awareness and drive sales, it generates content that has become a crucial part of our social strategy at the brand level.”
NOLA MORRIS,
CMO, THELMA’S TREATS
