Built for how food is
actually discovered
Show up where food decisions are made: in local stores,
at the shelf, and through trusted social voices.
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From trial and taste moments to repeat purchases, our platform drives awareness and credibility that food brands need to stand out on crowded shelves.
Food decisions are emotional and in-the-moment. Shoppers want to see real people enjoying products, trust what they recognize, and know something is available where they shop. Brands that win at retail show up naturally in these moments—before, during, and after trial.
Hummingbirds helps food brands show up in exactly these moments.
Food Brands Win When:
Shoppers see products in real-life, relatable moments
Taste, trust, and familiarity drive repeat purchase
Creator content connects to verified in-store sales
Hummingbirds helps food brands show up naturally in all three.
Dig deeper into how food brands win at the shelf
Download our free guide to see how everyday creators help food brands turn real retail moments into demand, with campaigns from MUSH, Goodles, and more.
Designed for real food retail challenges
Flexible use cases that support food brands at every stage of retail growth.
Word of Mouth, By Design
A community of 50,000+ shoppers discovers your product, tries it at the retailers they already shop, and tells the people who trust their taste.
Every Try, Verified
When a bird buys your product, they submit their receipt. You see real redemptions.
The Loop That Keeps Going
When they love it, they share it. When their friends buy it, you see that too. One platform. One dashboard.
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”
“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”
“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
