MUSH
MUSH has partnered with Hummingbirds across multiple retailer launches—from Costco to Walmart to Sprouts—to bring their clean, ready-to-eat oats and new protein bars to life through authentic, community-driven content. With five campaigns and counting, they’ve turned everyday moments into nationwide momentum, one spoonful at a time.
August 2025 • Costco • 13 cities
🥄MINI but Mighty — MUSH Mini Protein Bars Have Landed at Costco! 🛒
creators activated
reel views
15,436
28
1,970
56
engagements
pieces of repurposable UGC
ABOUT the campaign
MUSH partnered with Hummingbirds to celebrate the launch of its new Mini Protein Bars at select Costco locations. The campaign invited creators to spotlight how these clean, convenient snacks fit seamlessly into their everyday routines — from Costco runs to post-workout fuel-ups — showcasing the versatility and simplicity of MUSH’s on-the-go nutrition.
Download our free guide
How to Win in Costco
See how everyday creators turn Costco shelves into scroll-stopping moments, with successful campaigns from Olipop, Goodles, MUSH + more!
Your guide will be sent to your email.