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MUSH

MUSH partnered with Hummingbirds to celebrate the launch of its new Mini Protein Bars at select Costco locations. The campaign invited creators to spotlight how these clean, convenient snacks fit seamlessly into their everyday routines — from Costco runs to post-workout fuel-ups — showcasing the versatility and simplicity of MUSH’s on-the-go nutrition.

August 2025
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MUSH
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13 Cities

🥄MINI but Mighty — MUSH Mini Protein Bars Have Landed at Costco! 🛒

MUSH has partnered with Hummingbirds across multiple retailer launches—from Costco to Walmart to Sprouts—to bring their clean, ready-to-eat oats and new protein bars to life through authentic, community-driven content. With five campaigns and counting, they’ve turned everyday moments into nationwide momentum, one spoonful at a time.

28

creators activated

56

pieces of licensed UGC

1,970

engagements

15,436

reel views

24.8

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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