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the charm?

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not a member in the charm yet?

Complete your first campaign in the platform and you’ll get immediate access to The Charm. Keep scrolling to learn more!

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community for
everyday creators

We’re not just a platform that connects brands to local creators, we’re doing things differently at Hummingbirds by creating a community called The Charm, a safe and supportive online space dedicated to connecting local creators to the people, resources, and opportunities they need to grow themselves and their communities.

why join the charm?

After you complete your first campaign inside the platform, you’ll get access to join The Charm. Here’s why 2500+ hummingbirds chose to join:

  • Grow your reach by learning how to create highly engaging, authentic content.

  • Get exclusive perks, like exclusive campaign opportunities, experiences, and swag, for participating in the community.

  • Find your people in the creator community by connecting with other creators.

  • Discover and support everyday brands right where you shop.

SIGN UP AS A CREATOR

why I love
thecharm

Testimonials

“I’ve been yearning for a creative community and The Charm fell in my lap & answered my prayer. It’s a positive atmosphere, it’s getting me out into the community, and it’s energized me creatively! Some of the best connections I’ve made in years!”

MELISSA KIDD

“It’s a great way to connect with supportive individuals with similar goals as myself. I love seeing what other people are doing and campaigns they’ve completed. It’s inspiring and a positive community.”

AUDREY PRESSER

“It is nice to show and feel the support of other creators. Sometimes friends and family are not the most supportive so it’s nice to be able to connect with other people who understand you. It’s a way to feel a part of a bigger community but also a smaller closer community as well. I just met up with other creators from the Houston area. My very first time doing that actually. I was very nervous but excited. I’m glad I went because I was able to connect with other creators near me. So now feel like I have made friends with people I can actually meet in person. I am very grateful for that!”

RAE HELMER

“It has significantly helped me grow my following and platform and engage with other creators.”

RAE HELMER

FAQ

you have questions, we have answers.

  • The Charm is our community of everyday creators (you!) who have participated in a campaign and want to continue deepening their knowledge, connecting with other local creators, and learning together.

  • You can expect to find:

    • Opportunities to share your posts and get feedback

    • Sessions with brands we work with who share what they look for from creators

    • Workshops from our team on different ways to grow as a creator

    • Ways to “match” with creators near you!

    • Interactive ways to share product feedback so we can make the platform and community stronger and better!

    What you won’t find:

    • A place to get a follow for a follow. We’re about intentional connections and meaningful growth, not silver bullets!

  • Once you finish your first campaign inside the platform, you’ll get an email invitation!

  • A Gardener is a local representative in one of the cities we have a presence in. Our Gardeners connect with new creators in each city and have the opportunity to host meetups!

our community values

01

Positivity

We are passionate about uplifting our community. Creating negative social media posts or being disrespectful to one another is not what we're about. Our community thrives on positive, enthusiastic champions who support and inspire each other.

02

Authenticity

Whether you’re plugging into a Community Campaign like National Bookstore Day or you’re posting about the newest sauce you found at the grocery store, we want you to create from your unique POV and creative lens. Be true to yourself, it’s what makes this community great.

03

Accountability

When you engage in a campaign, we expect you to honor your commitment and show up for the business or brand like you said you would. Not completing a campaign will affect your eligibility for future campaigns.

Share your finds, snag perks, and have fun creating — it’s easy to get started.

sign up as a creator