campaigns in flight
Get a glimpse of the content our local creators are doing for brands across the U.S. and see what’s possible for you.
recent articles
Read recent blogs about how Hummingbirds can help you connect with local creators.
A look at the biggest flavors, functional trends, and standout brands our Hummingbirds team spotted while walking the Expo West show floor.
Why local influence, in-store visibility, and authentic UGC create measurable impact across retail channels.
Creators captured the joy of everyday wins, from easy breakfast boosts and protein-packed dinners to mindful hydration and self-care rituals, turning ordinary routines into shareable, inspiring content that set the tone for a fresh year.
In 2026, IRL experiential is becoming a true growth lever for CPG because real-world connection cuts through digital fatigue, tells a richer brand story, and fuels a compounding flywheel of offline moments turning into social proof, retail pull, and repeat purchase.
In 2026, everyday creators are driving real retail velocity by generating high-trust discovery that translates into measurable in-store sales, especially when campaigns are localized and creators actually shop products themselves.
see how leveraging local content creators can drive results for you.
what customers aare saying
“Because Hummingbirds is hyperlocal, we’re finally able to support our retail partners in ways traditional influencer campaigns can’t. And yes—we’ve seen a lift in-store. That’s why we keep coming back. Everyone says, ‘Thank God we have Hummingbirds.’ It’s just so easy—so comfortable—for us to hop into. Our campaign lead is always on it, bringing creative ideas without us having to ask. That level of energy and care is a huge differentiator. The quality of content has been incredible. We’re seeing fully ad-ready assets from nano creators—something I couldn’t say five years ago. What used to be unusable is now showing up in our organic pipeline and genuinely helping us scale.”
MADDIE HOWELL, PARTNERSHIPS MANAGER, THE HONEST KITCHEN
“Working with the Hummingbirds and their team has been an absolute pleasure. Their dedication, creativity, and attention to detail has elevated SPENGA'S presence across social media. The collaborative spirit and commitment to consistent excellence exceeded my expectations. I highly recommend partnering with them if you are looking to boost brand awareness and reach engagement in a truly genuine and impactful way!”
AMANDA WELCHERT, GENERAL MANAGER, SPENGA
“Hummingbirds makes it so easy to execute authentic, localized influencer marketing. When I'm typically up against months-long lead times for other tactics, Hummingbirds allows our marketing mix to stay fluid and relevant. In a matter of a couple days, Hummingbirds takes us from concept to content that directly reaches key audiences in key markets. Not only does this help us build brand awareness and drive sales, it generates content that has become a crucial part of our social strategy at the brand level.”
NOLA MORRIS, CMO, THELMA’S TREATS
“Hummingbirds have the freedom to show their friends and family a genuine shopping experience. We’ve already seen ‘brand champions’ emerge from our campaigns.”
MCCLANE GILL, DIRECTOR OF MARKETING, FAREWAY