Best of the Best: February Campaigns our Creators & Brands Loved
We filled February with campaigns that sparked connection, celebration, and everyday joy. From lunchbox love with BEEUP and tail-wagging moments with Blue Dog Bakery, to glowing self-care resets with Plum Beauty and heart-healthy habits with Step One Foods, creators turned real routines into meaningful stories.
Game day coolers were stocked with EIGHT Elite Light Beer, Valentine’s vibes were poured with Wims and Olipop, and Lewis Bake Shop brought smarter slices to the table.
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BeeUp
🐝💌 Sweet Lunchbox Swaps For Your Mini Valentine 🍯❤️
This Valentine’s Day campaign celebrated the tiny rituals that carry big love, from early morning lunch packing to classroom snack prep and cozy kitchen moments with the kids. Creators captured authentic parent kid energy as BEEUP slipped effortlessly into real family routines, whether as a classroom safe Valentine’s treat, a simple lunchbox upgrade, or a feel good snack parents were proud to send. A heartfelt campaign that turned everyday prep into a love note, proving that the sweetest gestures are often packed between the sandwiches.
Mingle Mockatils
🛍️🍹 Found It In-Store: Your Go-To Sip, Mingle Mocktails
This campaign captured the thrill of spotting Mingle out in the wild at Target, Whole Foods Market, and Kroger, turning everyday grocery runs into mini treasure hunts. Creators brought viewers along for the ride, from cart cameos and shelf selfies to that satisfying at home pour after checkout. The energy was spontaneous and celebratory, blending retail discovery with real life lifestyle moments that felt natural and unfiltered. A campaign that proved your new favorite sip might be waiting between the produce aisle and the checkout line, ready to come home with you.
Wims
🍒 Love Is in the Air, Wims Is in the Glass – Pour One for the Feels ✨
Wims poured on the feels this February with sips made for every kind of Valentine’s vibe. From Galentine’s dinners and cozy movie marathons to low key dates and solo nights in, creators showed how Wims fits effortlessly into whatever the holiday looks like, gifted in place of the usual flowers or cracked open just for you. Candle lit tables, takeout on the couch, group laughs, and quiet self care moments all shared one thing in common: good company and even better sips. A campaign that celebrated skipping the booze, keeping the mood light, and toasting to love in all its forms.
Eight Beer
🙌 🏆 Stock Up for the Big Game with an Elite Drink—Your game day starts with EIGHT Elite Light Beer🍻
EIGHT Elite Light Beer kicked off February with a game day ready campaign built for stocking up and showing up. Creators headed to local retailers to grab a 12 pack of this three ingredient, additive free light beer, capturing the in store find before bringing the energy home. From cart shots and checkout moments to fridge restocks and football watch parties, EIGHT was front and center for every touchdown and post game unwind. A campaign that built early buzz for the Big Game and proved greatness starts with what’s in your cooler. 🍻🏈
Bluedog Bakery
🦴✨ Better-For-You Treats Your Dog Will Run To — Blue Dog Bakery🛒🐶
Blue Dog Bakery had tails wagging all February with a feel good campaign straight from the pet aisle at Walmart. Creators grabbed their pup’s favorite shelf ready treats, from More Crunch assorted flavors to Peanut Butter Softies that are gentle on teeth, then captured the pure joy that followed. From training wins and door dash greetings to cozy couch cuddle sessions, each Reel spotlighted the everyday moments that make furry family members feel celebrated. A campaign packed with happy paws, crunchy bites, and love you can practically hear in the tail wags.
Lewis Bakeshop
🍞Split the Loaf, Not the Love — The Bread That Gets You 💕
Lewis Bake Shop served up perfectly portioned moments this February with their Half Loaves 🥹🍞. Creators showcased how these smart, flavorful loaves fit effortlessly into real life—packing lunches, satisfying picky eaters, or giving everyone at the table their favorite slice without waste. From sweet treats for the kids to hearty wheat for parents, Lewis Bake Shop brought 100 years of baking expertise to every bite. A campaign that celebrated smarter choices, tasty flavors, and bread made for the way you actually live.
Step One Foods
A Month for Your Heart ❤️ One Smart Step at a Time
Step One Foods put heart health front and center this February ❤ with a campaign that made wellness feel real and relatable. Creators shared how the 30-Day Starter Pack fits seamlessly into daily routines, from breakfast habits to snack swaps, showing how small, food-forward choices can support long-term heart health. A campaign that celebrated mindful meals, family connections, and simple ways to keep your heart—and your day—feeling its best.
Joggy
⚡ The World’s Fave Organic Energy Drink—Say Hi to Joggy 💚
Joggy energized February with a clean, crash-free boost 💚. Creators showed how these organic drinks fit effortlessly into everyday routines—powering morning walks, fueling focus sprints, or helping reset between moments—without added sugar and with just seven pronounceable ingredients. From grabbing a 12-pack or trying the full trio of Cherry Lime, Solar Mango, and Pineapple Crush, to highlighting in-store finds at Fresh Thyme Farmers Market, this campaign celebrated simple, effective energy that keeps your day flowing.
OCA
🌱⚡ Tune In, Power Up – Your New Zero Sugar Energy Routine Starts With OCA 📦✨
OCA powered February for busy bees and daily doers 🐝⚡. Creators grabbed the ZERO variety pack from Amazon and showed how this clean, organic, zero-sugar energy drink keeps them productive, clear-headed, and present—whether tackling an afternoon slump or powering through a workout. A campaign that celebrated plant-based, feel-good energy and staying in the moment, your way.
Olipop
Sipping Into February Feels 💕🥤 OLIPOP Style
Olipop brought a little love to February with Valentine’s Day vibes 🥤💘. From cozy nights in with your favorite person to solo self-care sips straight from the fridge, creators showed how Olipop fits perfectly into moments that matter. A campaign that celebrated real-life routines, small gestures of love, and sparkling refreshment for every kind of heart—yours, theirs, or just for you.
Plum Beauty
🎯🪒 Simple Tools, Main Character Skin – Plum Beauty at Target
Plum Beauty glowed this February with effortless, everyday upgrades 🍑✨. Creators showed how Target aisle finds like Plum’s high-quality, budget-friendly tools seamlessly slip into daily routines, turning simple self-care into polished, intentional moments. From discovering the products in-store to glowing at-home routines, content highlighted dermaplaning and other beauty rituals with clean visuals, soft confidence, and THAT-girl energy. A campaign that celebrated easy, elevated beauty and the joy of feeling put-together, every single day.
Taylors of Harrogate
☕❄️ Warm Up Your Winter with Taylors’ Teas at Target
Taylors of Harrogate warmed up February with cozy winter rituals and perfectly brewed pauses ☕❄️. Creators spotlighted discovering Taylors’ Teas on shelves at Target before bringing the comfort home, weaving each cup into quiet mornings, afternoon resets, and evening wind-down routines. From in-store find to steaming teacup, this campaign celebrated slowing down, savoring small moments, and adding a little warmth and intention to busy winter days.
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