Goodles
Goodles has partnered with Hummingbirds across 10 creator campaigns to spotlight their playful take on pasta in retailers like Walmart, Costco, Hy-Vee, and Meijer. From launching the Goodles Variety Pack to introducing their Deluxe Mac & Cheese and gluten-free options, each activation has turned shelf moments into crave-worthy stories shared by everyday creators nationwide.
September 2025 • Walmart • 28 cities
🧀 Say Cheese! GOODLES Deluxe + Walmart Is Here to Melt Your Heart 💛
creators activated
reel views
105,532
44
4,774
91
engagements
pieces of repurposable UGC
ABOUT the campaign
GOODLES partnered with Hummingbirds to celebrate the arrival of GOODLES Deluxe on Walmart shelves, featuring three bold and creamy squeezy cheese flavors — Shell We Dance, Ched Over Heels, and Queso Tell Me More! The campaign highlighted the fun, flavorful twist GOODLES brings to comfort food, inspiring creators to share their cheesy creations and grocery hauls with their audiences.
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