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Goodles

GOODLES partnered with Hummingbirds to celebrate the arrival of GOODLES Deluxe on Walmart shelves, featuring three bold and creamy squeezy cheese flavors — Shell We Dance, Ched Over Heels, and Queso Tell Me More! The campaign highlighted the fun, flavorful twist GOODLES brings to comfort food, inspiring creators to share their cheesy creations and grocery hauls with their audiences.

September 2025
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Goodles
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28 Cities

🧀 Say Cheese! GOODLES Deluxe + Walmart Is Here to Melt Your Heart 💛

Goodles has partnered with Hummingbirds across 10 creator campaigns to spotlight their playful take on pasta in retailers like Walmart, Costco, Hy-Vee, and Meijer. From launching the Goodles Variety Pack to introducing their Deluxe Mac & Cheese and gluten-free options, each activation has turned shelf moments into crave-worthy stories shared by everyday creators nationwide.

44

creators activated

91

pieces of licensed UGC

4,774

engagements

105,532

reel views

38.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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