Bobo's partnered with Hummingbirds to spotlight its new PB&J Bites, now available at select Costco locations. The campaign captured the excitement of discovering the product in-store — from the haul to the first bites — channeling that signature “Costco energy.” Creators highlighted the unbeatable value and delicious convenience of this snack-time steal, making it the must-try treat everyone needed to know about.