Bobo’s
Bobo’s has teamed up with Hummingbirds across 10 creator campaigns to highlight their feel-good snacks through every season and retailer moment. From back-to-school features of their PB&J and Fig Bars to game-day spotlights on Oatmeal Bars and On-the-Go Bites, creators have helped share the nostalgic, wholesome energy of Bobo’s across Costco, Amazon, and beyond.
July 2025 • Costco • 24 cities
🥪 PBJ Payoff at Costco – Best Deal of the Year! 💸🛒
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ABOUT the campaign
MUSH partnered with Hummingbirds to spotlight its new PB&J Bites, now available at select Costco locations. The campaign captured the excitement of discovering the product in-store — from the haul to the first bites — channeling that signature “Costco energy.” Creators highlighted the unbeatable value and delicious convenience of this snack-time steal, making it the must-try treat everyone needed to know about.
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