Brand Awareness

Get found at the shelf, not just the feed

Increase brand awareness with campaigns designed to drive retail discovery and build familiarity over time.

Hummingbirds activates everyday creators inside specific retailers, turning in-store moments into discovery content that reaches shoppers in the aisles they already walk.

Retailer-Specific Reach

Launch awareness campaigns by retailer and region, so your brand shows up exactly where you're sold.

Credibility Where It Converts

In-store creator content mirrors the shopping experience, making your brand feel familiar before shoppers even pick it up.

Always-On Awareness at Scale

A continuous stream of retail-specific content keeps your brand visible across every campaign, every retailer, every season.

Build awareness aisle by aisle, retailer by retailer

How in-store brand awareness works

A smarter way to increase visibility and build lasting brand awareness.

Define your retail awareness goals

Tell us which retailers, product attributes, and shopper moments matter most to your brand.

Laptop on a green chair showing the Hummingbirds campaigns dashboard list

Creators shop your retailers and share

Everyday creators shop at your target retailers and capture your brand at shelf, organically, authentically, and at scale.

Scale your retail awareness content everywhere

Use in-store creator content across social, retail media, and paid channels to multiply awareness beyond the aisle.

Snack bowl of deli meats, crackers, grapes, and vegetables beside a laptop
NEW!

Awareness is where the story starts. Offers is where it's proved.

Cash-back app showing a $5 back offer over a creator video with offers saved and total redeemed

Brand awareness campaigns build the kind of familiarity that moves shoppers from the feed to the shelf. Now you can see exactly what happens next. Hummingbirds Offers layers verified in-store purchases directly onto your awareness campaigns — so the content your creators make doesn't just build buzz, it drives trial you can actually measure.

One platform. One dashboard. From content to conversion.