Cart Culture: How Sunshine Buns Turned a Family Recipe Into National Shelf Space

What You'll Learn

In this episode of Cart Culture, cofounders Chrisi Hammer and Kass Martin share how they built a brand that feels one of one, what gave buyers a reason to say yes, and how they turned early local excitement into national shelf space at retailers like Costco, Target, and WinCo. If your brand competes in a category that can feel predictable, this conversation will show you how to win on story, packaging, and product instead of waiting for the next big innovation. Together, they'll share the real decisions behind their growth so you can apply them to your own brand.

Heritage as a differentiator

Learn how to use your brand's origin story to make a familiar product feel new to shoppers and buyers.

Packaging that sells before you do

Discover why packaging is often your first pitch and what Sunshine Buns changed after early buyer feedback.

Giving buyers a reason to say yes

Hear what buyers need to see before they make room for a new item in a crowded category.

Turning local buzz into retail proof

See how early regional velocity became the evidence that earned national placement.

Timing creator content to retail launches

Find out how to align creator content with launch windows and reuse it across markets.

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