We help CPG brands connect with everyday creators to generate repurposable UGC in retailers
Activate everyday creators in specific cities to boost retail visibility, drive store traffic, and scale authentic content, all in one seamless solution.
Why brands love hummingbirds
Campaigns -> Content
- Tap circles of influence from everyday creators in cities across the US.
- Drive shelf-level awareness in the retailers that matter most
- Get rights ready content (UGC) to repurpose across your digital footprint in perpetuity
Fully Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting
- One platform from awareness to conversion: campaign creation, creator selection, offers + redemption management, and campaign analytics
- Built for lean marketing teams who need a partner, not just a platform
Offers -> Sales Velocity
- Shoppers discover your Offers, try products at their regular retailers, and upload their receipt
- Every purchase is verified giving you real velocity data, not estimates
- See redemptions and UGC performance in one dashboard. One platform, one story
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
They're not full-time creators or deal hunters. They're everyday creators and shoppers who live, work, and play in the cities they create content in.
What our birds love
- Mission driven companies, trending products, and fun brands to share with their friends
- Finding gems at retailers they actively shop at like Costco, Whole Foods, Target, Ulta & many more
- Earning real cash back for trying products
Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and shoppers in dense retail environments.
Our cities
Chicago, IL
Cincinnati, OH
Cleveland, OH
Columbus, OH
Des Moines, IA
Detroit, MI
Grand Rapids, MI
Indianapolis, IN
Iowa City/Cedar Rapids, IA
Kansas City, MO
Lincoln, NE
Louisville, KY
Madison, WI
Milwaukee, WI
Minneapolis/St. Paul, MN
Omaha, NE
Quad Cities
St. Louis, MO
Asheville, NC
Atlanta, GA
Austin, TX
Birmingham, AL
Cape Coral-Fort Myers, FL
Charleston, SC
Charlotte, NC
Columbia, SC
Dallas/Fort Worth, TX
Greensboro, NC
Houston, TX
Jacksonville, FL
Memphis, TN
Miami, FL
Nashville, TN
New Orleans, LA
Oklahoma City, OK
Orlando, FL
Raleigh-Durham, NC
San Antonio, TX
Tampa, FL
Tulsa, OK
Albany, NY
Boston, MA
Buffalo, NY
Hoboken, NJ
Jersey City, NJ
Long Island, NY
New York, NY
Portland, ME
Princeton, NJ
Providence, RI
Stamford, CT
Syracuse, NY
Worcester, MA
Baltimore, MD
Philadelphia, PA
Pittsburgh, PA
Richmond, VA
Virginia Beach-Norfolk, VA
Washington, DC
Albuquerque, NM
Boise, ID
Colorado Springs, CO
Denver, CO
Fresno, CA
Las Vegas, NV
Los Angeles, CA
Oakland, CA
Phoenix, AZ
Portland, OR
Sacramento, CA
Salt Lake City, UT
San Diego, CA
San Francisco, CA
San Jose, CA
Seattle, WA
Tacoma, WA
Tucson, AZ
Common Retailers
Costco
Target
Sprouts
Whole Foods
Walmart
Ulta
Sephora
Sam's Club
Total Wine
Petco
PetSmart
& More!
Albertson's
Fresh Thyme
Food Lion
Giant Eagle
H-E-B
Hy-Vee
Kroger (Harris Teeter, King Soopers, etc.)
Meijer
Publix
Safeway
Wegman's
& More!
Central Market
Jewel Osco
Fareway
Schnucks
& More!
Target
Whole Foods
Walmart
Sprouts
Costco
H-E-B
Kroger
Publix
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Verified in-store purchase data | ||||
| Content & conversion in one dashboard | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
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How it works
A simple way to generate authentic, licensed content at scale and prove it moved product.
Monthly or quarterly activation cadence
Our annual subscriptions are built for scale, with flexibility to run a monthly or quarterly campaign cadence to support the momentum of an always-on strategy.
Fully Managed, White Glove Support
From start to finish, our platform handles everything. Brief creation, creator selection, Offers setup, campaign logistics, reporting, and content deliverables.
Drive real world behavior
Whether it's launching in new retailers or always-on shelf-level content, we're the engine that feels like a recommendation from your friend — because we are. With a verified purchase to prove it.
Unlimited UGC + Usage Rights
Get a stream of ready to use UGC from everyday creators that’s yours to repurpose.
Discovery and planning
1-2 WEEKS
Connect with our sales team to align on ideal outcomes and start mapping out your first campaigns based on your goals, timeline, and budget.
Scope of Work Finalized
IT'S OFFICIAL
We'll document everything in a simple, clear annual agreement so deliverables are aligned and you can sign off with confidence.
Onboarding & Kickoff
ONBOARDING CALL
You'll meet your dedicated team, approve final offers or creator campaign details ahead of your first launch.
First Milestone Completed
WITHIN 30 DAYS
Whether your offers program is wrapping or your first creator campaign finished, you'll debrief with your Hummingbirds team with real data.
Ongoing Planning
BEYOND!
Settle into your monthly, quarterly or always-on cadence which builds momentum that supports key brand moments and goals.
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
Everyday creators drive big impact
Download our free guide to see how everyday creators help food brands turn real retail moments into demand, with campaigns from MUSH, Goodles, and more.
