We help CPG brands connect with everyday creators to generate repurposable UGC in retailers
Activate everyday creators in specific cities to boost retail visibility, drive store traffic, and scale authentic content, all in one seamless solution.
Why brands love hummingbirds
Local Retail Activations
- Drive shelf-level awareness in the retailers that matter most
- Tap harder to reach circles of influence in key cities across the US
- From landing on shelf to ongoing awareness and education - we’ve got you covered
UGC from Real People
- Everyday creators sharing their new favorite finds
- Authentic content from local community voices
- Rights-ready content to repurpose across your digital footprint in perpetuity
Fully-Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting on your behalf
- All-in-one campaign brief creation, creator selection, content repository, campaign analytics, and community access
- Built for lean marketing teams who need a partner, not just content
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
They're not full-time creators. They're community enthusiasts who live, work, and play in the cities they create content in.
What our birds love
- Mission driven companies, trending products, and fun brands to share with their friends
- Finding gems at retailers they actively shop at like Costco, Whole Foods, Target, Ulta & many more
- Being in the know when there’s new products available in their favorite retailers
Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and dense retail environments.
Chicago, IL
Cincinnati, OH
Cleveland, OH
Columbus, OH
Des Moines, IA
Detroit, MI
Grand Rapids, MI
Indianapolis, IN
Iowa City/Cedar Rapids, IA
Kansas City, MO
Lincoln, NE
Louisville, KY
Madison, WI
Milwaukee, WI
Omaha, NE
Quad Cities
St. Louis, MO
Minneapolis/St. Paul, MN
Asheville, NC
Atlanta, GA
Birmingham, AL
Cape Coral-Fort Myers, FL
Charleston, SC
Charlotte, NC
Columbia, SC
Greensboro, NC
Jacksonville, FL
Miami, FL
Nashville, TN
New Orleans, LA
Oklahoma City, OK
Orlando, FL
Raleigh-Durham, NC
Tampa, FL
Austin, TX
Dallas/Fort Worth, TX
Houston, TX
San Antonio, TX
Washington, DC
Baltimore, MD
Virginia Beach-Norfolk, VA
Philadelphia, PA
Pittsburgh, PA
Richmond, VA
Denver, CO
San Francisco, CA
Oakland, CA
San Jose, CA
Sacramento, CA
San Diego, CA
Los Angeles, CA
Boise, ID
Salt Lake City, UT
Las Vegas, NV
Phoenix, AZ
Portland, OR
Seattle, WA
Tacoma, WA
Albuquerque, NM
Tucson, AZ
Costco
Target
Whole Foods
Walmart
Sam's Club
Ulta
Sephora
Total Wine
& More!
Albertson's
Fresh Thyme
Food Lion
Giant Eagle
H-E-B
Hy-Vee
Kroger (Harris Teeter, King Soopers, etc.)
Meijer
Publix
Sprouts
Wegman's
& More!
Central Market
Jewel Osco
Fareway
Schnucks
& More!
Albertson’s
Safeway
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
Swipe to view more
How it works
A simple way to generate authentic, licensed content at scale.
Monthly or quarterly campaign cadence
Our annual subscriptions are built for scale, with flexibility to run a monthly or quarterly campaign cadence to support your always-on approach to content.
Fully Managed, White Glove Support
From start to finish, our platform handles everything. Brief creation, creator selection, campaign logistics, reporting, and content deliverables.
Campaigns that drive real world behavior
Whether its launching in new retailers or always on shelf level content, we’re the UGC engine that feels like a recommendation from your friend - because we are.
Unlimited UGC + Usage Rights
Get a stream of ready to use UGC from everyday creators that’s yours to repurpose.
Discovery and planning
1-2 WEEKS
Connect with our sales team to align on ideal outcomes and start mapping out your first campaigns based on your goals, timeline, and budget.
Scope of Work Finalized
IT'S OFFICIAL
We'll document everything in a simple, clear annual agreement so deliverables are aligned and you can sign off with confidence.
Onboarding & Kickoff
ONBOARDING CALL
You'll meet your dedicated campaign team, approve final details and campaign brief copy ahead of your first campaign launching.
First Campaign Completed
WITHIN 30 DAYS
Creators are selected, content is live, metrics are available for review, and you'll debrief with your campaign team to share feedback.
Ongoing Campaign Calendaring
BEYOND!
Settle into your monthly or quarterly campaign cadence to support your key brand moments and content goals.
Content that moves shoppers
Explore real campaigns designed to build trust, drive
discovery, and influence purchase at retail.
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Unlimited UGC + Usage Rights
Everyday creators drive big impact
Download our free guide to see how everyday creators help
food brands turn real retail moments into demand, with
campaigns from MUSH, Goodles, and more.
