How to Win with Hummingbirds
How food and beverage brands turn online awareness into buying moments at the shelf using everyday creators and trusted recommendations.
IRL is where
it clicks
What You’ll Learn Inside the Guide
Inside the How to Win with Hummingbirds guide, we break down how brands influence what shoppers recognize, remember, and choose when it matters most.
You’ll learn:
Why purchase decisions are confirmed at the shelf, even when awareness happens earlier
How everyday creators shape trust, recall, and confidence in buying moments
Why nano and micro creators outperform traditional influencers when it comes to recognition and familiarity
How everyday routines and in store moments drive stronger purchase intent than polished brand content
How food and beverage brands are winning in Costco, Sprouts, Whole Foods, and Target
This is a practical guide built around how people discover and choose products in store. Access the full guide to explore campaigns, retailers, and strategies that turn everyday moments into measurable growth.
Ready to see how brands are driving the IRL Click?
Trusted by Brands Showing Up Before the Aisle
Leading food and beverage brands use Hummingbirds to influence what shoppers recognize and remember before they encounter a product on the shelf.
By activating everyday creators in the cities and retailers that matter most, brands build familiarity that carries into the buying moment.
