← Spotlights

Ethique Beauty

Ethique partnered with Hummingbirds to celebrate the launch of its solid shampoo and conditioner bars at Target. The campaign captured the skepticism-to-belief journey, from spotting Ethique on the shelf to lathering up at home, showcasing how these concentrated, salon-quality bars deliver up to 30x more active ingredients than liquid formulas, replacing three bottles with one for a smarter routine for hair, wallet, and planet.

April 2026
•
Ethique Beauty
•
67 Cities

🧼 Calling All Skeptics: Ethique Beauty Solid Shampoos + Conditioners, Now in Target 🛒✨

Ethique has partnered with Hummingbirds across various campaigns to showcase their high-performance solid haircare at retailers like Target. From skepticism-to-belief shampoo bar discovery moments to their concentrated, waterless formulas that outperform liquid products, creators have generated authentic UGC highlighting how Ethique eliminates plastic bottles without compromising results, delivering effective, feel-good beauty for hair, wallet, and planet.

25

creators activated

51

pieces of licensed UGC

1,170

engagements

32,386

reel views

31

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

Related Spotlights

Beam

Everyday Goods

Ritual

Everyday Goods

Marianne's Olive Oil

Everyday Goods