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Beam

Beam partnered with Hummingbirds to celebrate its DREAM, GLOW, BIOTIC, and Beam KIDS lineup at Sprouts. The campaign captured the in-store discovery moment, from spotting Beam on shelves to bringing it home, showcasing how these products become part of an authentic everyday rhythm, whether it's winding down at night, resetting after a workout, or supporting gut health and kids' routines.

May 2026
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Beam
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33 Cities

💫🥤 Everyday Wellness, Upgraded – My Beam Picks For Real Life Moments 🛒

Beam has partnered with Hummingbirds across 7 creator campaigns to spotlight their clean, functional supplements at retailers like Sprouts. From in-store discovery moments with DREAM, GLOW, BIOTIC, and Beam KIDS to their science-backed, no-fluff approach to wellness, over 85 creators have shared authentic, real-life moments that showcase how Beam supports daily rituals, from better sleep to gut health helping people build routines that feel as good as they work.

20

creators activated

39

pieces of licensed UGC

871

engagements

39,097

reel views

27.1

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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