← Spotlights

Blue Dog Bakery

Blue Dog Bakery partnered with Hummingbirds to celebrate the return of its Softies treats with a "More Treats, More Joy" campaign on Amazon. The campaign invited creators to capture authentic everyday moments, from excited pups sprinting to the delivery box to dramatic empty treat jar reveals, showcasing how easy Amazon reordering keeps the Softies stash (and the tail wags) coming.

May 2026
•
Blue Dog Bakery
•
78 Cities

📦🐾 Knock Knock… It’s Blue Dog Bakery💙

Blue Dog Bakery has partnered with Hummingbirds across various campaigns to showcase their wholesome, USA-baked treats and celebrate the everyday joy of dog parenthood on Amazon. From playful "Softies" reorder moments to excited pups greeting delivery boxes, everyday creators (and their furry co-stars) have driven authentic, relatable content that captures those "best day ever" reactions and built lasting connections with dog parents nationwide.

15

creators activated

31

pieces of licensed UGC

740

engagements

5,964

reel views

21.6

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

Related Spotlights

Function of Beauty

Beauty

Ethique Beauty

Beauty

Spongellé

Beauty