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Reveal

Reveal partnered with Hummingbirds to celebrate its Bone Broth for cats, available both in-store and online. The campaign invited creators to capture satisfying pour shots and close-up texture moments, showcasing authentic reactions from curious cats going straight for the bowl and elevating everyday feeding into a premium feline experience.

May 2026
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Reveal
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77 Cities

✨🥣 Pour Some Joy In The Bowl — Reveal Is Mealtime Magic

Reveal has partnered with Hummingbirds across 8 creator campaigns to showcase their natural, premium cat food across retailers nationwide. From satisfying Bone Broth pour moments to hydrating broths, gravies, and grain-free recipes made with real, limited ingredients, everyday creators (and their curious cats) have driven authentic awareness for food that's visibly better, and built lasting connections with cat parents who care about quality, sustainability, and the B Corp mission behind it.

20

creators activated

38

pieces of licensed UGC

1,693

engagements

12,493

reel views

22.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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