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"I and love and you"

"I and love and you" partnered with Hummingbirds to celebrate the launch of its Fillin Good Cat Treats at Sprouts. The campaign invited creators to grab the crunchy, functional treats from in-store end cap displays and share the full journey, from the "found it!" moment to the at-home taste test showcasing their cats going wild over the irresistible crunch and digestion, immune, and skin + coat support benefits.

May 2026
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"I and love and you"
•
32 Cities

🛒💛 Snack Like You Mean It – Fillin Good Cat Treats Are Calling

"I and love and you" has partnered with Hummingbirds across various campaigns to showcase their premium, real-ingredient pet food and treats at retailers like Sprouts. From crunchy, functional Fillin Good Cat Treats to freeze-dried raw proteins made with real fruits and veggies, everyday creators (and their furry co-stars) have driven authentic, shelf-level awareness and built lasting connections with pet parents who care about clean, thoughtful ingredients.

15

creators activated

34

pieces of licensed UGC

1,880

engagements

10,769

reel views

12.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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