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how to grow your beverage brand with everyday creators
See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.
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what customers aare saying
Testimonials
“Because Hummingbirds is hyperlocal, we’re finally able to support our retail partners in ways traditional influencer campaigns can’t. And yes—we’ve seen a lift in-store. That’s why we keep coming back. Everyone says, ‘Thank God we have Hummingbirds.’ It’s just so easy—so comfortable—for us to hop into. Our campaign lead is always on it, bringing creative ideas without us having to ask. That level of energy and care is a huge differentiator. The quality of content has been incredible. We’re seeing fully ad-ready assets from nano creators—something I couldn’t say five years ago. What used to be unusable is now showing up in our organic pipeline and genuinely helping us scale.”
MADDIE HOWELL, PARTNERSHIPS MANAGER, THE HONEST KITCHEN
“Working with the Hummingbirds and their team has been an absolute pleasure. Their dedication, creativity, and attention to detail has elevated SPENGA'S presence across social media. The collaborative spirit and commitment to consistent excellence exceeded my expectations. I highly recommend partnering with them if you are looking to boost brand awareness and reach engagement in a truly genuine and impactful way!”
AMANDA WELCHERT, GENERAL MANAGER, SPENGA
“Hummingbirds makes it so easy to execute authentic, localized influencer marketing. When I'm typically up against months-long lead times for other tactics, Hummingbirds allows our marketing mix to stay fluid and relevant. In a matter of a couple days, Hummingbirds takes us from concept to content that directly reaches key audiences in key markets. Not only does this help us build brand awareness and drive sales, it generates content that has become a crucial part of our social strategy at the brand level.”
NOLA MORRIS, CMO, THELMA’S TREATS
“Hummingbirds have the freedom to show their friends and family a genuine shopping experience. We’ve already seen ‘brand champions’ emerge from our campaigns.”
MCCLANE GILL, DIRECTOR OF MARKETING, FAREWAY
“It’s kind of like a wildfire. Somebody who shares 'this is a great experience,' it sparks someone else to try it and they spark somebody else… you don’t know where the influence ends."
ANN TAYLOR, VP, WALLACE CENTER
“Partnering with Hummingbirds has been a top-notch experience from start to finish. We’ve been working with the team for over a year now, and they have delivered consistent results period-over-period. For our quickly growing small business, a key metric for success is average weekly turns per store selling. Using consumer data, we’ve been able to isolate markets (controlled for variables) and the Hummingbirds network grew our average weekly turns by 3X in these markets – and in some locations, up to 16X! Not only did our business experience short-term growth during active campaigns, but we also sustained by nearly 80% for three months post-campaign. Not only do the Hummingbirds deliver results, but they also have a wonderful customer service experience with dedicated team members. Thank you, Hummingbirds!"
KAYLA BROWN, LOLA’S FINE HOT SAUCE
“We are constantly seeking new and interesting ways to share our brand (community) story in an authentic way. When Hummingbirds landed in the Quad Cities market, we couldn’t wait to engage them for our Alternating Currents Festival. It was the perfect fit and delivered exactly what we hoped it would and more! We decided to engage birds from multiple markets. As a result, we were able to leverage diverse voices and showcase our community in a completely genuine and unique way. As a marketing professional, the experiences the birds shared on their socials was better than anything I could have even scripted. The team is easy to work with to get the campaigns off the ground and have been a great resource to us as we dream up future collaborations. The opportunities to engage Hummingbirds with our content goals are endless and we can’t wait for our next campaign!”
ALISHA ESPEY, PROGRAM DIRECTOR, DOWNTOWN DAVENPORT
“I think it's a fun way to engage people in the community without giving it that "sponsored" feeling. We believe, especially for our products, that after using it once, people notice and feel the difference so simply getting our soaps into people's homes and hands is the most effective method of advertising for us. Thanks for working with us, I thought it was great.”
TIM MAIDES - BENSON SOAP MILL
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