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Leisure Hydration

Leisure Hydration partnered with Hummingbirds to celebrate its nationwide launch at Target, inviting creators to bring the brand into their everyday summer lifestyle. The campaign showcased how Leisure fits effortlessly into beach bags, pool totes, and weekend getaways, capturing chilled cans, sunny vibes, and those little magic moments, whether it's a picnic, hosting friends, or a spontaneous Target run.

May 2026
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Leisure Hydration
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78 Cities

🍋💦 Leisure Hydration Is The Summer Vibe — Grab It While You’re at Target✨

Leisure Hydration has partnered with Hummingbirds across various campaigns to showcase their lifestyle-focused, electrolyte-enhanced hydration at retailers like Target. From effortless summer moments like beach bags and pool totes to everyday social occasions, everyday creators have shared authentic stories highlighting Leisure's balanced approach, lower sugar, no artificial coloring, and a laid-back alternative to traditional sports drinks, inspiring active, social lifestyles nationwide.

25

creators activated

54

pieces of licensed UGC

1,786

engagements

17,603

reel views

37.3

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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