Slate

Slate partnered with Hummingbirds to spotlight its full lineup of ULTRA 30g Protein Milk Shakes, now available in single cans at Target. The campaign captured how these ready-to-drink, high protein shakes fit into real life moments, from in-the-car taste tests to post workout recovery to commute fuel, showcasing 30g of protein with just 1g of sugar across five bold, indulgent flavors.

March 2026
Target
60 Cities

🥤 On-the-Go Protein? Say Less. Slate Ultra Singles Just Hit Target.

Slate has partnered with Hummingbirds across multiple campaigns to bring its better-for-you, high protein products to major retailers like Target. Focused on making people, and the planet, stronger, Slate offers a range of high protein milk shakes and iced coffees made with better ingredients and smooth, indulgent flavors, all without adding plastic to the world. Everyday creators have helped drive authentic in-store discovery and real sales impact for a brand built to fuel real life.

162

creators activated

343

pieces of licensed UGC

6.3K+

engagements

99.0K+

reel views

109.8

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth