HIPPEAS

HIPPEAS partnered with Hummingbirds to spotlight its Baked Chickpea Puffs across Walmart, Kroger, and Target in Groovy White Cheddar, All Dressed Up, and Jalapeño Cheddar Blaze. The campaign captured authentic "I found them!" snack aisle discovery moments, following creators from the shelf spot to the cart grab to the first crunchy bite, showing why HIPPEAS has become a go-to plant powered snack for road trips, lunchboxes, and everyday cravings.

July 2026
Various Retailers
66 Cities

🧡🌱 Crunch Into Something Pea-licious With HIPPEAS! 🛒✨

HIPPEAS has partnered with Hummingbirds across multiple campaigns to bring its plant powered protein and fiber snacks to major retailers like Walmart, Kroger, and Target. A feel good snack brand built on bold flavor and craveable crunch, all powered by chickpeas, HIPPEAS is Non-GMO Project Verified, free from the top 9 allergens, gluten free, and kosher. Everyday creators have helped drive authentic in-store discovery for a brand that makes snacking smarter without sacrificing flavor or fun.

25

creators activated

50

pieces of licensed UGC

1.7K+

engagements

18.4K+

reel views

35.8

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth