Luke's Lobster

Luke's Lobster partnered with Hummingbirds to spotlight its real, high-quality seafood, now available at Whole Foods. The campaign captured the in-store discovery moment, from spotting it on the shelf to bringing it home, showcasing how Luke's Lobster fits naturally into everyday routines, whether it's a quick lunch between meetings or an easy, no-fuss dinner.

May 2026

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Whole Foods

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78 Cities

🦞✨ Lobster Night at Home, Done Right – Luke’s Lobster at Whole Foods 🍽️

Luke's Lobster has partnered with Hummingbirds across various campaigns to showcase their straightforward, well-sourced Maine seafood at retailers like Whole Foods. From spotlighting real, high-quality seafood you can bring into everyday routines to the family-owned, third-generation lobstering roots behind every product, everyday creators have driven authentic awareness for a brand built on a tight, well-sourced supply chain and built lasting connections with seafood lovers nationwide.