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MUD\WTR

MUD\WTR partnered with Hummingbirds to spotlight its four Target-exclusive flavors, inviting creators to share their in-store discovery moments. The campaign showcased how MUD\WTR fits seamlessly into real life, from cozy morning pours to mid-day resets as coffee loyalists, mocha lovers, and Vanilla Chai newcomers evolved their routine into something more intentional.

May 2026
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MUD\WTR
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29 Cities

🎯🍄 Calm Energy Starts Here – Get your MUD\WTR at Target 💛

MUD\WTR has partnered with Hummingbirds across various campaigns to showcase their mushroom-based coffee alternative at retailers like Target. From cozy morning pours in Target-exclusive flavors to their cozy chai-and-cacao profile crafted with 100% organic ingredients, everyday creators have driven authentic awareness for a routine that delivers energy, focus, and balance without the jitters or crash, building lasting connections with those exploring a more intentional sip.

15

creators activated

30

pieces of licensed UGC

1,561

engagements

28,108

reel views

19.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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