WILDE Brands

WILDE partnered with Hummingbirds to spotlight its Buffalo Protein Chips, now on sale at Costco. The campaign captured the crave worthy discovery moment from the aisle stroll to the "wait...these are made from chicken breast?!" reveal, showcasing the bold buffalo flavor, crunchy texture, and 10g of protein per serving that make this snack impossible to put down.

May 2026
Costco
71 Cities

🛒🐔 WILDE Buffalo Chips Are The Costco Find Everyone's Obsessing Over 💥

WILDE has partnered with Hummingbirds across multiple campaigns to bring its protein packed snacks to major retailers like Costco. Born from Southern roots and the wild idea to turn chicken breast into chips, WILDE operates the only USDA chip facility in the world, delivering a grain free, gluten free snack without ever compromising on crunch. Everyday creators have helped drive authentic in-store discovery for a brand that's rewriting the rules of snacking one crave worthy bag at a time.

29

creators activated

60

pieces of licensed UGC

3.0K+

engagements

23.2K+

reel views

35.2

hours saved

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