Purely Elizabeth

Purely Elizabeth partnered with Hummingbirds to spotlight its Original Salty-Sweet Granola with Ancient Grain Clusters, now available in the family size 34 oz bag at Costco. The campaign highlighted how this granola fits into real routines, spooned over yogurt, swimming in oat milk, topping a smoothie bowl, or straight from the bag on the go, while spotlighting a limited time $3 off deal that made it easy to stock up.

January 2026
Purely Elizabeth
51 Cities

🥣 Big Granola Energy - Purely Elizabeth Original Salty-Sweet Granola Clusters Are At Costco!

Purely Elizabeth has partnered with Hummingbirds across multiple campaigns to bring its better for you pantry staples to major retailers like Costco. Born from the belief that food can elevate the way we live, the brand has grown from its original muffin mix into a full line of crave worthy products, from granola to cereal, all rooted in holistic nutrition and functional ingredients like ancient grains. Everyday creators have helped drive authentic in-store discovery for products crafted to nourish the body while still feeling like a treat.

41

creators activated

87

pieces of licensed UGC

1.6k+

engagements

33.8k+

reel views

46.8

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth