The full service creator platform built for retail-ready brands
Hummingbirds is the done-for-you retail activation engine for modern CPG teams—helping brands turn shelf placement, retail moments, and regional rollouts into real momentum. Our team manages briefs, creator recruitment, and quality control while everyday creators produce authentic, brand-right content in the aisles where your products already live. We help CPG Teams:
Activate retail-ready creators in the exact cities and retailers that matter for their launch, reset or seasonal push
Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.
Scale retail activations without adding work, thanks to our fully managed workflow and city-by-city creator network.
Book a call and see how everyday creators can fuel your next big retail moment across 60+ cities and 20+ major retailers
Why brands love hummingbirds
Local Retail Activations
- Drive shelf-level awareness in the retailers that matter most
- Tap harder to reach circles of influence in key cities across the US
- From landing on shelf to ongoing awareness and education - we’ve got you covered
UGC from Real People
- Everyday creators sharing their new favorite finds
- Authentic content from local community voices
- Rights-ready content to repurpose across your digital footprint in perpetuity
Fully-Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting on your behalf
- All-in-one campaign brief creation, creator selection, content repository, campaign analytics, and community access
- Built for lean marketing teams who need a partner, not just content
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
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Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and dense retail environments.
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”
“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”
“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Content that moves shoppers
Explore real campaigns designed to build trust, drive
discovery, and influence purchase at retail.
