From URL to IRL
Hummingbirds is a full service creator platform built for retail-ready F&B Brands.
Activate grocery & retail-ready creators coast-to-coast in 70+ cities for launches, resets or seasonal campaigns.
Drive measured retail velocity with attributable in store offers.
Drive attributable momentum while unlocking your team’s bandwidth
From URL to IRL
Hummingbirds is a full service creator platform built for retail-ready F&B Brands.
Activate grocery & retail-ready creators coast-to-coast in 70+ cities for launches, resets or seasonal campaigns.
Drive measured retail velocity with attributable in store offers.
Drive attributable momentum while unlocking your team’s bandwidth
“We’re actually seeing product move off the shelf, and that’s exactly the kind of proof our retail buyers want to see.”
Why brands love hummingbirds
Campaigns -> Awareness
- Tap circles of influence from everyday creators in cities across the US.
- Drive shelf-level awareness in the retailers that matter most
- Get rights ready content (UGC) to repurpose across your digital footprint in perpetuity
Offers -> Sales Velocity
- Shoppers discover your Offers, try products at their regular retailers, and upload their receipt
- Every purchase is verified giving you real velocity data, not estimates
- See redemptions and UGC performance in one dashboard. One platform, one story
Fully Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting
- One platform from awareness to conversion: campaign creation, creator selection, offers + redemption management, and campaign analytics
- Built for lean marketing teams who need a partner, not just a platform
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Verified in-store purchase data | ||||
| Content & conversion in one dashboard | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
Swipe to view more
Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and shoppers in dense retail environments.
"We're actually seeing product move off the shelf, and that's exactly the kind of proof our retail buyers want to see. The Offers program gives us the chance to meet consumers right where they already spend their time, on social media, and turn that attention into real trial."
Savannah Sambrano
Associate Brand Manager, Milton's
"Our sales team and retail partners kept asking the same thing: what are we actually doing to support them? Hummingbirds was the first partner that let us actually answer that, retailer by retailer."
Halee Sanchez
Sr. Social Media Manager, OLLY
"Hummingbirds is something we can bring straight into a buyer meeting and watch people who have never worked in marketing lean in and ask what it is. Buyers get genuinely curious, and it shows them exactly how much marketing support is behind our products in their stores. That is not something we get from any other part of our marketing mix."
Katelyn Weaver
Marketing and Sales Specialist, Yes! Apples
"Hummingbirds helps us generate authentic creator content at a scale that's difficult to achieve through traditional influencer programs. We activate retailers like Target and Costco while creating content that works across our social channels long after a campaign ends. Offers connects that creator engagement to verified in-store purchases."
Heidi Mika
Director of Influencer Marketing, Banza
"Hummingbirds has been one of the most authentic ways we've found to build local awareness. Their creators aren't influencers posting for reach, they're everyday people who actually buy and talk about products in their communities. With Offers, tying creator activity to verified in-store purchases is something the industry hasn't had before."
Anna Valenti
Director of Brand Partnerships & Culture, Slate Milk
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
Content that moves shoppers
Explore creator campaigns designed to build trust, drive
discovery, and influence purchase at retail.
