Ideas shaping the future of creator-powered retail
Thought leadership, trends, and insights.
CPG Insights
What Is a Creator Retail Activation? The Complete Guide for CPG Brands
A complete guide defining creator retail activations for CPG brands, covering how they work, when to use them, and what to look for in a partner — with Seven Sundays as a real-world example of always-on done right.
Read More →
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Industry News
IRL Experiential Marketing for CPG Brands: What’s Driving Results in 2026
CPG Insights
What Everyday Creators Want From Brands in 2026
CPG Insights
Creator Seasonality: When Everyday Creators Win Big for CPG Brands
CPG Insights
Cart Culture: Social Signals & Social Strategy for 2026
Campaign Spotlights
Best of the Best: January Campaigns our Creators & Brands Loved
CPG Insights
IRL Retail: Why the Aisle Is Where Digital Influence Finally Clicks
CPG Insights
How Everyday Creators Drive Retail Visibility Across California
CPG Insights
How Everyday Creators Are Shaping Food & Beverage Discovery in 2026
CPG Insights
How Everyday Creators Are Transforming Beauty & Wellness Discovery
Company Updates
Hummingbirds 2025 Wrapped: A Year of Creators, Campaigns, and Community
CPG Insights
The Data Behind Everyday Creator Performance: Why Nano & Micro Creators Win