Best of the Best: May Campaigns our Creators & Brands Loved

Joolies

🍬 "Sour Not Sorry 😏🍋… Wait, These Are Dates?!"

The Joolies campaign highlighted how a better-for-you snack can deliver the full candy experience without the guilt. Creators discovered Joolies Date Sours at Sprouts, capturing everything from that first skeptical "wait… it's dates?!" moment to their unfiltered sour face reactions and heated flavor debates between Watermelon, Blue Raspberry, Peachy, and Cherry Cola. From gym bags and playdates to late-night snack runs and busy mom moments, the content showcased Joolies Date Sours as the clean-ingredient upgrade that doesn't ask you to compromise on fun, bold flavor, or that satisfying candy-aisle thrill.

Vermont Creamery

🥄✨ Level Up Your Sauce Game With Crème Fraîche Magic

The Vermont Creamery campaign highlighted how one simple, luxurious ingredient can transform everyday cooking into a globally inspired culinary adventure. Creators showcased Crème Fraîche as the secret weapon behind bold, elevated recipes — from harissa crema and miso crème drizzles to vibrant green goddess dips. The content celebrated the creativity of home chefs, capturing how Crème Fraîche's silky texture and rich flavor seamlessly upgrade sauces, spreads, and everyday dishes into something unexpected and delicious, all while reflecting Vermont Creamery's commitment to quality, sustainability, and dairy crafted with genuine care and purpose.

Paisley Farm

🛒☀️ Stock Up Season Starts Now – Your Favorite Paisley Farm Four Bean Salad Is Back at Costco

The Paisley Farm campaign highlighted how a Costco run can turn a simple side dish into an effortless summer staple worth stocking up on. Creators picked up the Four Bean Salad twin pack in-store, capturing the journey from shelf discovery to easy, ready-to-serve moments at home. From backyard grill nights to last-minute hosting and quick weeknight dinners, the content showcased Paisley Farm as a pantry-ready find that goes from shelf to table in seconds—no prep, no stress—making every meal feel a little more thoughtful and complete.

Dumpling Daughter

🍜💐 Mom's Night Off Starts Here – Dumpling Daughter Delivers Big Flavor Fast 💛✨

The Dumpling Daughter campaign highlighted how a quick H-E-B or Sprouts run can transform mid-week dinner chaos into a flavorful, feel-good family moment. Creators picked up Dumpling Daughter sauces in-store, capturing the journey from cart grab to table—showing just how effortlessly these sauces fit into real, busy routines. From fast weeknight stir-fries to satisfying family meals that feel anything but rushed, the content showcased the sauces as flavor-packed shortcuts that deliver on taste without adding to the mental load, bringing warmth and intention to the everyday moments that matter most this Mother's Day season.

Molly's Suds

🧺✨ Clean Laundry Era Activated – Molly's Suds Just Hit Walmart 🛒💙

The Molly's Suds campaign highlighted how a routine Walmart run can turn into a laundry upgrade that actually makes a difference at home. Creators picked up Molly's Suds detergent in-store, capturing the journey from aisle discovery to cart add to that fresh, clean reveal after the wash. From everyday loads to that satisfying feeling of a home that just smells better, the content showcased Molly's Suds as a cleaner, no-compromise detergent that fits effortlessly into real routines—proving that better clean doesn't have to mean spending more.

Ritual

🌿💊 Your Daily Ritual, Now In Walmart – Wellness Just Got Easier 🛒💚

The Ritual campaign highlighted how an everyday Walmart run can turn into a wellness upgrade hiding in plain sight. Creators picked up the Essential For Women Multivitamin in-store, capturing the journey from shelf discovery to seamlessly weaving it into their real routines. From morning rituals to gym bag essentials to daily resets, the content showcased Ritual as a clean, clinically-backed multivitamin that makes feeling your best simple, accessible, and easy to grab right alongside your everyday errands.

Kemps

🍪🎉 Cookies & Cream & Cotton Candy Dreams – Kemps IttiBitz at Walmart 🛒

The Kemps IttiBitz campaign highlighted how a quick Walmart run can turn into the easiest snack or dessert win for the whole family. Creators picked up IttiBitz in Cookies N Cream or Cotton Candy in-store, capturing the journey from shelf discovery to bringing them home for real-life moments of fun. From after-school snack time to post-dinner treats and family gatherings, the content showcased IttiBitz as the bite-sized, go-to treat that fits effortlessly into everyday routines and makes any occasion feel a little more fun.

Nurri

🥤💛 Creamy, Chocolatey & Mom-Approved – Nurri Kids at Sam's Club 🍫🛒

The Nurri campaign highlighted how a Sam's Club run can turn a routine snack stock-up into a genuinely feel-good parenting win. Creators picked up the Nurri Kids Ultra-Filtered Chocolate Milkshake 12-pack in-store, capturing the journey from shelf discovery to everyday snack-time moments at home. From after-school grabs to busy weekday fuel, the content showcased Nurri as the chocolatey, crave-worthy option that also delivers 10g of protein, just 2g of sugar, and 9 vitamins and minerals — making it easy for parents to feel good about saying yes.

Fresh Thyme

🌞 From Cart To Cookout With Fresh Thyme 🛒🔥

The Fresh Thyme campaign highlighted how a summer grocery run can transform into a full-on grill season experience. Creators headed to Fresh Thyme to stock up on everything from juicy steaks and fresh seafood to vibrant seasonal produce, capturing the journey from cart to cookout. Through backyard spreads, laid-back dinners, and refreshing summer drinks, the content showcased Fresh Thyme as the go-to destination for fueling warm-weather moments—whether hosting friends or simply soaking up the season with something delicious on the grill.

Nello

🧠⚡ Nello Superfocus — Now at Costco 💙

The Nello Superfocus campaign highlighted how a Costco run can set you up for your best performance before anything that demands your focus. Creators spotted the Superfocus Duo Pack — Fruit Punch and Blue Raspberry — in-store, capturing the journey from aisle discovery to real-life routine at home. From pre-workout prep to deep work sessions and packed afternoon resets, the content showcased Superfocus as the pre-anything optimizer: powered by clinically studied nootropics, adaptogens, and light caffeine for smooth, steady energy and calm mental clarity — no jitters, no crash, just showing up as the best version of yourself right when it counts.

Bazooka

🕵️🍭 What's Inside?! Juicy Drop Gummy Mystery Cube at Walmart 🛒✨

The Bazooka campaign highlighted the thrill of stumbling upon a fun, unexpected find tucked in the back of the Walmart candy aisle. Creators picked up Juicy Drop Gummy Mystery Cubes in-store, capturing the journey from shelf discovery to peeling each cube open and reacting to the gummy shape and flavor hidden inside. From trying them with friends to snacking with family, the content showcased Bazooka as a playful twist on the usual candy run—turning an ordinary Walmart trip into a small, snackable adventure.

LYT

🛒💦 First Sip Energy – LYT Is Changing The Hydration Game ⚡✨

The LYT campaign highlighted the excitement of discovering a next-level hydration upgrade right in the Walmart beverage aisle. Creators picked up LYT in-store, capturing the moment from shelf discovery to first sip in their everyday routines. From pre-workout prep to long workdays and everything in between, the content showcased LYT as a clean, electrolyte-packed drink that keeps up with real life — no artificial colors, just serious hydration designed for the grind.