Best of the Best: April Campaigns our Creators & Brands Loved
We wrapped up April with campaigns that were bold, craveable, and bursting with spring energy. From Graza's mayo moment at Kroger and Purely Elizabeth's granola obsession at Costco, to Carbone's no-reservation-needed pasta nights at Sam's Club and Magnolia Table's easy Easter brunch finds at Target, creators brought warmth and personality to every scroll.
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Graza
🫒✨ Three Ways To Spread The Love—Graza Mayo Original, Fancy & Garlic Aioli At Kroger 🛒
The Graza campaign highlighted how everyday grocery runs can spark easy culinary upgrades right from the aisle. Creators visited Kroger to pick up Graza's new mayonnaise, capturing the journey from shelf discovery to at-home use. Through simple meals like fries, sandwiches, and quick spreads, the content showcased Graza as an easy way to elevate everyday cooking into something more flavorful and gourmet.
Purely Elizabeth
🥜🍯 Cookie Cravings, but Make It Granola – Purely Elizabeth At Costco 🤍
The Purely Elizabeth campaign highlighted the excitement of discovering better-for-you indulgence right on the Costco shelf. Creators picked up the new Peanut Butter Cookie Granola in-store, capturing the moment from aisle discovery to cozy at-home enjoyment. From dreamy breakfast bowls to snackable handfuls straight from the bag, the content showcased the product as a dessert-inspired granola that blends wholesome ingredients with crave-worthy flavor, fitting seamlessly into everyday routines and feel-good moments.
Carbone Fine Food
🍝✨ No Reservation Needed—Carbone Is Now At Sam's Club
The Carbone Fine Food campaign highlighted how an everyday Sam's Club run can turn into a restaurant-level dining upgrade at home. Creators picked up Carbone's Tomato Basil Pasta Sauce in-store, capturing the journey from shelf discovery to elevated meals made in their own kitchens. From quick weeknight pastas to cozy date nights and effortless hosting moments, the content showcased the sauce as a rich, slow-simmered staple that transforms simple dishes into something memorable, bringing a touch of indulgence and "main character dinner" energy to everyday routines.
Sunshine Buns
⚡️👩🍳 Warm, Gooey In Seconds – Sunshine Buns At WinCo Foods 💛
The Sunshine Buns campaign highlighted how homemade-style comfort can fit seamlessly into real, fast-paced life. Creators showcased the in-store freezer aisle discovery and quick 45-second heat-and-eat experience, capturing the journey from frozen find to warm, gooey cinnamon roll moments. From rushed mornings to late-night cravings and shared treats with friends, the content positioned Sunshine Buns as a soft, melty, and indulgent snack that delivers fresh-from-the-oven comfort instantly, proving that even the quickest bites can still feel homemade.
Magnolia Table
🐣🥐 Easy Easter Brunch With Magnolia Table Baked Goods From Target
The Magnolia Table campaign highlighted how Easter gatherings can feel warm, intentional, and effortless with simple baked comforts shared around the table. Creators picked up Magnolia Table frozen baked goods from Target's freezer aisle and brought them home to be part of their holiday celebration, capturing the journey from store discovery to Easter morning moments. From cinnamon rolls and buttery biscuits to sugar cookies and banana bread, the content showcased how these classics help build a festive brunch spread and cozy family time without the need for hours in the kitchen.
Yulu
🧋🌸 Sweet Sips for Busy Spring Days Call for Yulu Boba
The Yulu Instant Boba campaign highlighted how busy spring routines can still include small, joyful refreshment moments. Creators picked up Yulu Instant Boba at Walmart and captured how it fits into real family life on the go—from soccer practices and dance rehearsals to post-game celebrations on the sidelines. Through quick, playful boba moments shared before heading out the door, packed in coolers, or enjoyed after the final whistle, the content showcased Yulu as a fun, easy treat that keeps up with the energy of spring sports and everyday family movement.
Dan-O's Seasoning
🍽️🔥 Turn Weeknight Meals Into Restaurant Moments With Dan-O's Dip Mixes
The Dan-O's Seasoning campaign highlighted how a simple Kroger run can turn into a full flavor upgrade across everyday meals. Creators headed in-store to find Dan-O's Dip Mixes in the salad dressing aisle, capturing the moment from shelf discovery to versatile kitchen use at home. From herby dill paired with fresh veggies and wraps to French onion as a burger or potato topper, and zesty Mexi-Ranch for tacos and nachos, the content showcased how each mix goes beyond dips to elevate snacks, weeknight dinners, and grill nights into quick, bold, and effortlessly flavorful meals.
Vegamour
💁♀️🌿 Stronger Hair Starts with VEGAMOUR ✨
The Vegamour campaign highlighted how a Sephora run can become the start of a full hair confidence glow-up. Creators picked up the GRO Hair Serum and Baby Hair Wand in-store, capturing the journey from shelf discovery to real-life routine. Through close-up styling moments and everyday use along the hairline, the content showcased the duo as a powerful pairing designed to support the look of thicker, fuller, healthier-looking hair, turning baby hairs into a polished, confident finishing touch in a true "glow-up era."
Kate Farms
🏃♀️🌸 Fuel Your Spring Adventures With Kate Farms
The Kate Farms campaign highlighted how active spring days can be fueled with simple, on-the-go nutrition found right at Walmart. Creators picked up Kate Farms High Protein Adult Nutrition Shakes in-store, capturing the journey from aisle discovery to real-life movement. From hikes and playground runs to quick workouts between busy schedules, the content showcased Kate Farms as an easy grab-and-go protein boost that seamlessly fits into active lifestyles, making everyday wellness feel convenient, portable, and ready for whatever the day brings.
Bob's Red Mill
🛒🍯 Your Baking Aisle Just Got Sweeter – Meet Bob's Red Mill Baking Mixes ✨
The Bob's Red Mill campaign highlighted how a simple Walmart grocery run can turn into a cozy moment of baking and sharing. Creators discovered Bob's Red Mill baking mixes in-store, with the new Brown Sugar Blondie Mix taking center stage, capturing the journey from shelf find to homemade-style treats. From chewy blondies and fudgy brownies to warm coffee cake, the content showcased how the mixes make it easy to bring fresh-baked comfort into everyday moments, all centered around "Moregetherness"—turning ordinary days into shared experiences that feel a little more special.
Grin Oral Care
💨🛒 Fresh Breath, Fast Grab – Meet Grin Breath Strips at Walmart ✨
The Grin Oral Care campaign highlighted how everyday moments can become quick refresh resets with a simple in-store find at Walmart. Creators spotted Grin Breath Strips on shelf and captured the experience from first discovery to real-life use on the go. From post-coffee fixes and errands to school pickups and date night prep, the content showcased Grin as a discreet, fast-dissolving, better-ingredient breath strip that fits seamlessly into daily routines, offering an easy, portable boost of fresh confidence whenever it's needed.
PRES
🌷⚡ New Season, Same Me—Just Better Fueled with PRÉS
The PRÉS campaign highlighted how spring can feel like a fresh reset, with simple upgrades that fit naturally into everyday routines. Creators featured PRÉS Cold Brew Protein as part of real-life moments—from morning starts and sunny errands to post-workout refuels and getting back into a balanced routine. With smooth cold brew, real protein, and clean ingredients, the content showcased PRÉS as a feel-good energy boost that delivers steady focus without the crash, making it an easy, relatable coffee swap for a lighter, more refreshed day-to-day rhythm.