Killer Brownie

Killer Brownie partnered with Hummingbirds to celebrate its collaboration with Moe's, spotlighting spontaneous, craveable indulgence moments. The campaign invited creators to capture real, unapologetic reactions, from parking lot bites to straight-from-the-counter moments, showcasing what it looks like to grab a Killer Brownie and truly live a little.

May 2026
Killer Brownie
68 Cities

🤎Treat Yourself First With Killer Brownie At Moe’s🌮🍫

Killer Brownie has partnered with Hummingbirds across various campaigns to showcase their layered, crave-worthy brownies and nationwide indulgence moments. From spontaneous parking lot bites to unapologetic Moe's collaboration cravings, everyday creators have driven authentic awareness for treats that are nostalgic, elevated, and made to stand out, bringing the brand's "Live a Little" motto to life nationwide.

37

creators activated

68

pieces of licensed UGC

793

engagements

21,465

reel views

34.6

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth