Banza

Banza partnered with Hummingbirds to spotlight its new Wheat Protein Pasta and Mac & Cheese, now available at Target. The campaign captured the "wait...this is protein pasta?!" discovery moment, from the aisle find to the first bite at home, highlighting how this simple swap of semolina wheat and chickpeas delivers more protein without sacrificing the taste and texture everyone already loves.

May 2026

•

Banza

•

67 Cities

💪🍝Same Pasta Night, More Protein - Banza's NEW Wheat Protein Pasta Is At Target ✨🛒

Banza has partnered with Hummingbirds across various campaigns to showcase their mission of reimagining everyday staples with better-for-you ingredients like chickpeas. From the "wait...this is protein pasta?!" discovery of their new Wheat Protein Pasta and Mac & Cheese at Target to turning beans into everyday favorites like pasta and pizza, everyday creators have driven authentic awareness for meals that are simple, satisfying, and good for both you and the planet.