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of creator-powered retail

Thought leadership, trends, and insights.

CPG Insights

Back-to-School Shopping Trends 2026: What CPG Brands Need to Know

Insights from a panel of Hummingbirds moms show how word of mouth is shaping back-to-school purchases before shoppers ever reach the shelf, from medicine cabinet staples to emerging snack brands, with a look at how OLLY turned that same creator-driven trust into a standout back-to-school retail campaign.
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CPG Insights

Back-to-School Shopping Trends 2026: What CPG Brands Need to Know

CPG Insights

What Is Offers? A CPG Brand's Guide to Verified In-Store Purchases

Campaign Spotlights

Best of the Best: July Campaigns our Creators & Brands Loved

CPG Insights

From Campaigns to Outcomes: Creator Marketing in CPG

Company Updates

First Taste: Inside Hummingbirds' Offers Launch Party in NYC

Campaign Spotlights

Best of the Best: June Campaigns our Creators & Brands Loved

Industry News

Introducing Hummingbirds Offers: The Missing Link Between Creator Content and Verified In-Store Sales

CPG Insights

The Gap Between the Post and the Purchase

CPG Insights

How to Build Word of Mouth as a Growth Channel for CPG Brands

CPG Insights

Views Are Nice. Velocity Is Better.

Campaign Spotlights

Best of the Best: May Campaigns our Creators & Brands Loved

Industry News

How CPG Brands Build an Always-On Creator Strategy That Drives Retail Velocity

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