Ideas shaping the future
of creator-powered retail

Adam Brown has spent years inside the social media strategies of CPG brands — from scrappy early-stage founders at farmer's markets to national rollouts at Walmart and Target. His take? Most brands are asking the wrong questions entirely. Before budgets, before creators, before content calendars — the only question that matters is whether you can move product. Here's how he thinks about building a creator strategy that actually drives retail velocity, and what any CPG brand can steal from the playbook.