Seasonal Creator Marketing: Halloween & Game Day Campaigns for CPG Brands
Treats, tailgates, and everything fall
Halloween and game day weekends landed in the same month, and our everyday creators showed up for brands in all of it: candy aisle hauls, trunk or treat setups, tailgate spreads, pet costumes, and fall baking. Here are 12 campaigns that show what a seasonal moment can look like when real shoppers tell the story.
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Häppy Candy
Häppy Candy brought a limited-edition Halloween Variety Bag to the Target candy aisle, and creators turned the hunt for it into trick-or-treat prep, spooky snack boards, party spreads, and classroom treat moments. The brief asked them to call out the two seasonal flavors, Witch’s Brew and Zombie Zest, and to show the candy being enjoyed in real family traditions, with strong hooks to stop the scroll.
LUXPRO
LUXPRO showed how the right light can make Halloween brighter, safer, and a whole lot more fun. Creators brought flashlights and puck lights into real porches, pumpkin carving nights, and trick-or-treat routes, letting the glow enhance the moment instead of turning the content into a product demo. Creators also gave Target.com a natural nod as the place they found their pick.
Welly
Welly Glow Party gave spooky season a first-aid upgrade. Creators took the colorful glow-in-the-dark tin from the Target shelf to mom bags, playground adventures, and Halloween night survival kits, then dimmed the lights and let the glow steal the show. The product stayed front and center the whole way through, so parents scrolling by could see exactly what belongs in their own bag.
Consalo Family Farms
Consalo Family Farms put its Halloween-themed Little Smoochies mandarins and Midknight Oranges at the center of spooky season at Harris Teeter. Creators built boo-tiful kitchen recipes, Halloween lunchboxes, and snack boards, always keeping the branded bag and label in clear view. The content stayed polished, playful, and true to each creator’s style, with nearly a century of family farming roots along for the ride.
Eco Style
ECO STYLE took creators from the CVS hair care aisle to a fall-ready hairstyle reveal. Followers came along for the shopping trip, watched the pick come off the shelf, and then saw it put to work in Halloween glam, Friendsgiving looks, and cozy seasonal styles. Hold, definition, frizz control, and shine showed up naturally through the styling process instead of as a list of features.
Blue Dog Bakery
Blue Dog Bakery Pumpkin Softies became part of the fall rituals dog owners already love. Creators worked the treats into cozy mornings, crisp walks, coffee runs, and couch snuggles, capturing authentic pup reactions along the way. The goal was product awareness wrapped in warm, playful storytelling that made a soft pumpkin treat feel like an essential part of the season.
Stauffer’s
Stauffer’s limited-time Pumpkin Spice and Apple Cinnamon SNAPS brought cozy-season energy to family snack breaks, movie nights, and baking projects. Creators set the scene with pumpkins, warm drinks, and autumn décor, then let that crispy, crunchy SNAP steal the show. From straight out of the bag to a seasonal dessert crust, the cookies fit right into the little traditions that make fall feel like fall.
Top Cup
Top Cup made the Target run part of game day. Creators picked up the cup for their NFL team, then carried it from the cart to the snack table to the final whistle, calling out a durable, dishwasher-safe pack that lasts all season. Watch parties, hosting spreads, and cleanup runs showed how a reusable cup earns a spot in the starting lineup week after week.
Jimmy’s Dressings and Dips
Jimmy’s Dressings and Dips earned its spot as the fall snack MVP for Midwest families. Creators headed to the refrigerated dressing aisle, grabbed their pick, and built football spreads and cozy movie nights around it, from dill dip with a veggie tray to caramel dip with apple slices. Each reel turned a quick store find into the centerpiece of a family tradition.
Hampton Farms
Hampton Farms brought the crunch to tailgates and watch parties with its Salted Roasted Peanuts in the jumbo bag. Creators let shoppers in on a surprise from the grocery run: the peanuts live in the produce department. Satisfying cracking shots and friends gathered around the snack spread made the in-shell experience feel irresistible, backed by a family-owned legacy that dates back to 1917.
The Sausage Project
The Sausage Project turned game day into a chance to upgrade the spread. Creators took their audience along on a Walmart run, then transformed chicken sausage into pigs in a blanket, chicken parm sliders, buffalo chicken dip, and build-your-own chili bars. Each recipe showed how easy it is to work a better-for-you protein into the foods everyone already loves on football Sunday.
ITO EN
ITO EN’s Oi Ocha earned a place in the baseball lineup with creators who made the product the hero from the very first seconds. Amazon delivery day, ice-cold bottles chilling before game time, and a playful scouting report showed why unsweetened green tea belongs in the rotation. Baseball fans also got a look at the collectible Shohei Ohtani commemorative bottle designs.
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