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Halfday

Halfday partnered with Hummingbirds to celebrate the launch of its newly designed cans at Whole Foods. The campaign invited creators to pick up the refreshed packaging and show off the brand’s bold new look while sipping on their favorite gut-friendly iced tea — capturing authentic, feel-good moments that highlighted Halfday’s blend of flavor and function.

March 2025
•
Halfday
•
26 Cities

🍋✨Show Up for the Glow-Up—Halfday’s New Look is Here! 🎉💛

Halfday Iced Tea has partnered with Hummingbirds across more than a dozen creator campaigns—celebrating everything from new tropical flavors and packaging glow-ups to gut health awareness moments. With activations spanning retailers like Sprouts, Kroger, and Whole Foods, creators have brewed authentic, shelf-level buzz that’s helped grow Halfday’s loyal community of tea lovers nationwide.

75

creators activated

152

pieces of licensed UGC

3,339

engagements

38,667

reel views

40.2

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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