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Cure

Cure partnered with Hummingbirds to highlight its adult and kids hydration lines, inviting creators to share their in-store Whole Foods experience and favorite flavors. The campaign showcased how Cure fueled their springtime hustle — keeping them hydrated and energized wherever life took them.

August 2025
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Cure
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7 Cities

🚶‍♀️🛒 Wellness Walk Starts Here—Hydrate with Cure from Whole Foods ✨ 💧

Cure Hydration has partnered with Hummingbirds across four creator campaigns to spotlight their clean, functional hydration in retailers like Whole Foods, Fresh Thyme, Meijer, and H-E-B. From seasonal moments like “Fall Back Into Hydration” to summer wellness walks, creators have shared authentic stories that boost awareness and inspire everyday hydration habits.

35

creators activated

71

pieces of licensed UGC

2,249

engagements

19,712

reel views

27.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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