Caliwater
Caliwater has partnered with Hummingbirds across eight creator campaigns to spotlight their refreshing cactus water and new flavor launches in retailers like Sprouts, Costco, and H-E-B. From summer hydration moments to back-to-school sips and trending “main character” energy, creators have brought Caliwater’s vibrant, feel-good vibe to life through authentic content and real retail awareness.
august 2025 • H-E-b • 4 cities
🌵Hydration Hits Different with Cans of Caliwater Cactus Water 🌞💧Cactus-Powered Sips at H-E-B
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ABOUT the campaign
Caliwater partnered with Hummingbirds to bring its cactus-powered hydration to life at H-E-B. The campaign invited creators to pick up a few cans in-store and share how they sipped through the sunshine — showcasing Caliwater as the refreshing, naturally hydrating drink made for sunny days and everyday adventures.
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See how our creators (we call them hummingbirds) turn retail shelves into scroll-stopping moments, with beverage campaigns from OLIPOP, Lemon Perfect, and more.
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