Prove It Moved: A Hummingbirds Velocity Play

TL;DR — Three Things Every CPG Brand Should Take Away

The creator-to-cart gap is finally closed

For the first time, brands can tie a creator's share directly to a verified in-store purchase -- not estimated lift, not impressions, but a real receipt. 84–85% of U.S. retail sales still happen in physical stores, yet no platform had ever connected authentic creator influence to an in-store transaction. The receipt is the attribution layer the industry has been missing. Hummingbirds built it for retail.

Offers is the retail affiliate layer CPG brands have never had

E-commerce has had a massive affiliate marketing industry for decades. Retail has had nothing comparable until now. Brands can run Offers seasonally, campaign-tied, or always-on, funding a perpetual cash-back offer on their hero product so creators can plan around it year-round.

Campaigns + Offers together is the sweet spot

Creator campaigns generate shelf-level UGC your retail buyers want to see. Offers close the loop with verified purchase data your CFO wants to see. Both activate the same community, and you don't have to build a separate amplification layer or fund paid social to distribute the offer.