Campaign name:
🛒🐶 Stocking Up on Tail Wags – NaturVet Health & Wellness at Walmart 💙✨
267K+
potential reach
399k+
reel views
3.7k+
engagements
212
licensed UGC
60.6
hours saved
How to win in Walmart
How brands are turning Walmart shelf space into real traction with hyperlocal creators
#F6E5F8
#ECF6FF
You Got Into Walmart.
Now Let's Get You Noticed.
We get it. launching in Walmart is a big deal. But standing out at the shelf level? That's where most brands stumble.
This guide is your inside look at how CPG brands are building real momentum in Walmart—not with celebrity influencers, but with everyday creators who shop there, live nearby, and actually use your product.
At Hummingbirds, we've helped brands generate awareness, content, and customer love across 70+ cities nationally. This is your roadmap, including how to prove it's working once you do.
Why Word-of-Mouth Still Wins
The most trusted marketing isn't an ad—it's a recommendation
Real people sharing real experiences will always outperform a polished campaign that doesn't feel relatable. That's why we bet on authenticity every time.
92% of people trust recommendations from friends and family over traditional ads
84–85% of U.S. retail sales still happen in physical stores
Everyday creators = everyday shoppers (Walmart shoppers included)
Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.
Influencers
- Polished broadcast reach
- Global/niche audience
- Feels like ads
- Stops at the post
- Guestimated retail activity
Hummingbirds
- Real-life recommendations
- Hyperlocal influence
- Feels like word-of-mouth
- Continues through verified purchase
- Attributable retail velocity
Explore real campaigns
NaturVet
how-to-win-in-walmart
Molly’s Suds
how-to-win-in-walmart
Ritual
how-to-win-in-walmart
Cirkul
how-to-win-in-walmart
NaturVet
how-to-win-in-walmart
Molly’s Suds
how-to-win-in-walmart
Campaign name:
🧺✨ Clean Laundry Era Activated – Molly’s Suds Just Hit Walmart 🛒💙
103K+
potential reach
11.5k+
reel views
527
engagements
34
licensed UGC
36.4
hours saved
Ritual
how-to-win-in-walmart
Campaign name:
🛒🤰 Future Mom Essentials? Start With Ritual At Walmart 💛
217K+
potential reach
24.9k+
reel views
1.2k+
engagements
101
licensed UGC
42.9
hours saved
Cirkul
how-to-win-in-walmart
Campaign name:
💦🔥 Add Some Flavor to Your Water– Customize Every Sip with Cirkul at Walmart 🥤
88.8k+
potential reach
5.8k+
reel views
466
engagements
22
licensed UGC
26.8
hours saved
Take it further.
Creators get you noticed. Offers prove it moved.
Once your creator campaign is live in Walmart, Offers adds the next layer. Create Offers tied to your SKUs, and our community of shoppers discovers them, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard where your creator campaign already lives, so your content and your velocity data are always in one place.
how hummingbirds works
Retail buzz—built from the ground up
01
Build your retailer campaign
Launch a targeted activation for hummingbirds to discover, review, and opt into.
02
Choose your creators
Handpick hyperlocal creators in Costco markets, or let our team match you.
03
Add Offers to close the loop
Layer Offers onto your campaign to connect creator content to verified in-store purchases.
04
Track results & reuse content
Review performance, then repurpose high-quality UGC across your digital channels.
Brands That Trust our Birds
We've partnered with 400+ amazing brands on 6k+ campaigns to drive awareness in retailers like:
- Walmart
- Target
- Kroger
- Costco
- Whole Foods
- + More!
Ready to win in Walmart?
If you're ready to amplify your retail launch, get authentic content, and actually reach your target customer in the cities that matter—let's talk.
We'll build a campaign that's fully managed, fully scalable, and fully hummingbird-powered.
Tell us a bit about your brand, and we'll come prepared.