Campaign name:
Pantry Goals = Cracked. Pick Up OLIPOP Variety Packs At Costco!
Brand Goal:
to promote OLIPOP’s variety packs now at Costco
How to win in Costco
How brands are turning Costco shelf space into real traction with hyperlocal creators
You Got Into Costco.
Now Let's Get You Noticed.
We get it. launching in Costco is a big deal. But standing out at the shelf level? That's where most brands stumble.
This guide is your inside look at how CPG brands are building real momentum in Costco—not with celebrity influencers, but with everyday creators who shop there, live nearby, and actually use your product.
At Hummingbirds, we've helped brands generate awareness, content, and customer love across 70+ cities nationally. This is your roadmap, including how to prove it's working once you do.
Why Word-of-Mouth Still Wins
The most trusted marketing isn't an ad—it's a recommendation
Real people sharing real experiences will always outperform a polished campaign that doesn't feel relatable. That's why we bet on authenticity every time.
92% of people trust recommendations from friends and family over traditional ads
84–85% of U.S. retail sales still happen in physical stores
Everyday creators = everyday shoppers (Costco members included)
Hummingbirds aren't influencers. They're everyday creators sharing authentic experiences.
Influencers
- Polished broadcast reach
- Global/niche audience
- Feels like ads
- Stops at the post
- Guestimated retail activity
Hummingbirds
- Real-life recommendations
- Hyperlocal influence
- Feels like word-of-mouth
- Continues through verified purchase
- Attributable retail velocity
Take it further.
Creators get you noticed. Offers prove it moved.
Once your creator campaign is live in Costco, Offers adds the next layer. Create Offers tied to your Costco SKUs, and our community of shoppers discovers them, tries your product, and uploads their receipt to verify the purchase. Every redemption shows up in the same dashboard where your creator campaign already lives, so your content and your velocity data are always in one place.
how hummingbirds works
Retail buzz—built from the ground up
01
Build your retailer campaign
Launch a targeted activation for hummingbirds to discover, review, and opt into.
02
Choose your creators
Handpick hyperlocal creators in Costco markets, or let our team match you.
03
Add Offers to close the loop
Layer Offers onto your campaign to connect creator content to verified in-store purchases.
04
Track results & reuse content
Review performance, then repurpose high-quality UGC across your digital channels.
Brands That Trust our Birds
We've partnered with 400+ amazing brands on 6k+ campaigns to drive awareness in retailers like:
- Costco
- Whole Foods
- Target
- Sprouts
- Kroger
- + More!
No items found.
Ready to win in Costco?
If you're ready to amplify your retail launch, get authentic content, and actually reach your target customer in the cities that matter—let's talk.
We'll build a campaign that's fully managed, fully scalable, and fully hummingbird-powered.
Tell us a bit about your brand, and we'll come prepared.