August 17, 2026

Cart Culture: How Force of Nature Translates Regenerative Ag Into a Story That Sells at Shelf

Force of Nature's VP of Marketing, Mike Hondorp, joins Hummingbirds' Emily Steele to break down how a mission-driven meat brand turns regenerative agriculture into shelf-level trust — backed by a 917-rancher network and nutrient testing that beats USDA and organic benchmarks. They dig into the channel strategy, campaign misses, and first-party data habits that turn a complicated story into real retail velocity.

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TL;DR — Three Things Every CPG Brand Should Take Away

Regenerative ag only sells once it speaks consumer, not science

‍Force of Nature leads with "meat you can trust," not soil health or protocol detail — two campaign misses taught the team that concept has to connect to performance, or the story never gets past the hook. Its channel strategy proves it: 5 seconds at shelf earns a claim and a picture, while the 1 to 3 minutes on-site is where the deeper mission gets told.

Trust is manufactured through proof, not just positioning

‍Every "meat you can trust" claim is backed by testing across 300-plus agricultural chemicals, heavy metals, and PFAS, with nutrient results beating USDA, conventional, and even organic benchmarks. The company scales this story without owning a single farm, instead holding a 917-rancher network accountable through an annual "Land Steward Index."

First-party relationships beat third-party data

‍One email survey pulled 1,000 responses in six minutes — feedback most brands never get from a retailer. Ecommerce customers, not retail POS data, are Force of Nature's richest source of insight, and quiet "surprise and delight" gestures do more for loyalty than automation ever could.

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Access the complete webinar recap, including key takeaways, examples, and a detailed table of contents to explore every insight.

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