November 16, 2026 11 AM CT

Cart Culture: From Launch to Target’s No. 2 Cereal: PR Lessons From Backflip’s Breakout

Backflip launched at Target in July, sold nearly 500,000 units in its first 60 days, and is now the No. 2 cereal brand at Target, right behind Honey Nut Cheerios. Less than two weeks after a 15-minute phone call, the story ran in Inc. with 100% share of voice. Join Monica Guzman Escobar, CEO of Startr Co., as she shares how PR can amplify the momentum a brand has already built, and how CPG brands can spot their own breakout moment and move fast enough to own it.

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What You’ll Learn

In this episode of Cart Culture, Monica takes you inside Backflip’s breakout and shares the PR lessons she’s learned scaling bold CPG brands like Solely, Popchips, Seven Sundays and Painterland Sisters. With more than two decades in PR and marketing, Monica knows when a story needs a long-term strategy and when it’s happening right now. If your brand is building momentum at retail, this conversation will show you how to recognize your moment, turn it into earned media, and keep every story working in the headlines, in AI search and in the cart.

13 days from phone call to Inc.
Go behind the scenes of how Backflip’s retail numbers became a national story in less than two weeks.

Spotting your breakout moment
Learn which retail signals tell you a story is worth chasing right now and what it takes to say GO.

Long-term strategy meets fast-response PR
Hear how to balance an always-on PR plan with the moments that need you to move fast.

PR lessons across bold CPG brands
Discover what holds true across Monica’s roster, from fast-growing startups to established portfolios.

Making every story pull double duty
Find out how earned media now shapes what AI recommends and which PR metrics connect to sell-through.

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